We all know not all recommendation rates are the same, some make a real impact on us, while others don’t. As a part of Smartson Consumer Report 2023 we asked the question - How high should the product’s recommendation rate be before you would consider buying it? Keep reading to find out more about the power of high recommendation rates.
From the results we can see that higher recommendation rates have higher power to influence consumers. The 90% recommendation rate has the power to influence 27% of 7490 respondents, while the 80% recommendation rate affects the decision of 23% of them. It’s worth noting that the question was designed to find out which recommendation rate starts to influence a decision, so we can’t ignore the impact of the highest recommendation rates possible (95% and 100%).
High recommendation rates are a valuable asset for any business, and they can lead to a range of benefits:
When potential customers see a high recommendation rate, it builds trust in your product or service. It signals that others have had a positive experience and are willing to endorse it. A strong recommendation rate can lead to increased sales, as well as to contribute to a positive brand reputation. A good reputation can attract more customers and create a loyal customer base. In a competitive market, having a high recommendation rate can set you apart from competitors. It shows that your offering is preferred by consumers. When your product is highly recommended, you may need to spend less on marketing and advertising because satisfied customers are doing the promotion for you.
A high recommendation rate not only fosters trust, drives sales, and enhances your brand's reputation, but it can also give you a competitive edge, ultimately reducing your marketing expenses as satisfied customers become your promoters. High recommendation rates can benefit the customers, but in order to obtain them, a company needs to focus on several key areas:
The foundation of high recommendation rates is offering high-quality products or services. Ensure that what you provide meets or exceeds customer expectations. Great customer service can turn a satisfied customer into a loyal advocate. Respond promptly to inquiries, resolve issues effectively, and provide a positive experience. Be transparent about your products or services. Avoid exaggeration in your marketing, and provide clear and accurate information to set the right expectations. Monitor reviews and respond to them, whether they're positive or negative. Address concerns and thank customers for their feedback. Ensure that your products and services consistently meet a high standard. Consistency builds trust. Ensure that your employees are trained in customer service and understand the importance of customer satisfaction and positive reviews.
Getting high recommendation rates takes time and consistent effort. It's not just about obtaining recommendations but also about maintaining them by consistently delivering quality and exceptional experiences to your customers. In case your company needs help with ratings and reviews, Smartson is ready to help you!