3 keys to secure the future of a recommended brand
A brand that is recommended by its customers and users builds a genuine reputation and a strong brand awareness. Take a look at three tips on how a brand can secure its awareness.
Discover the power of reviews with the Smartson Consumer Report 2023
What does it take to become a highly recommended brand in 2023? Smartson's latest consumer report, based on the experiences of nearly 7,500 Nordic consumers, helps us understand which factors are important and how we can act both - strategically and tactically as a customer-centric brand.
Download The Smartson Consumer Report 2021
Voilà! Now you have this year’s Smartson Consumer Report 2021 in front of you. A Nordic report on the force that are recommendations.
How does e-commerce affect your business?
The progress of e-commerce in recent years has been difficult to avoid - but how has the global pandemic affected our consumption patterns? In this article we present selected insights from the Smartson Consumer Report 2021 that we hope you as a reader see a value in. The report is based on the opinions of almost 8 000 Nordic consumers regarding recommendations and consumer patterns.
How video is used in the purchase journey
Recommendations in the form of text combined with images are the first choice when the purchase journey begins. Consumers do believe though that video reviews are an important complement later on in their journey.
Join the Smartson consumer report 2020
What type of content does the consumer base their purchase decision on? What matters most - a written review or a video review?
Join the Smartson Consumer Report 2021
We hope your 2021 has started in the best way possible. It's time to follow up on last year's success with the “Smartson Consumer Report”, where over 8,000 Nordic respondents took part.
Join the Smartson Consumer Report 2023
It's time for the 2023 Smartson Consumer Report - probably the smartest survey of the year in the Nordics. We have previously been spoiled with great Nordic interest - around 8,000 responses came in for the last survey.
Most frequently purchased product categories online
E-commerce have been rapidly evolving in recent years, as consumers increasingly embrace the convenience and accessibility of online shopping. As part of the Smartson Consumer Report 2023, we delved into the online shopping habits of nearly 7,500 Nordic consumers during the year 2022.
Smartson Consumer Report 2020 - The Result
Digital purchase journeys, consumer behaviour, the impact of recommendations on our purchase decision - these questions keeps our days busy. We know recommendations are important to support each other and to share knowledge.
The Growing Power of Reviews
The past year, since the previous Smartson Consumer Report, has been special because of the global pandemic where digital recommendations have increased in its meaning.
The influence of high recommendation rates
We all know not all recommendation rates are the same, some make a real impact on us, while others don’t. As a part of Smartson Consumer Report 2023 we asked the question - How high should the product’s recommendation rate be before you would consider buying it? Keep reading to find out more about the power of high recommendation rates.
The ongoing trend of product research before purchase
Over three years of research through Smartson's Consumer Report have shown the truth about product research before a purchase among consumers. We believe this information is crucial for businesses and it highlights the importance of the products' overall reputation, including ratings and reviews. Let's dive into the reasons behind this trend that we've seen.
What recommendations do you trust before a purchase?
Almost 8 000 Nordic consumers have shared their opinions on recommendations and consumer patterns in the 2021 Smartson Consumer Report.
Who do you trust before making a purchase decision?
It is crucial for people on their purchase journey that they feel they can trust the reviews and recommendations they read. Friends and family take a lead when the respondents get to choose their top three most important sources they trust.