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Reviews are a reliable source of information for customers

WOM

Reviews are a reliable source of information for customers

When other people recommend something, it sends a feeling of security for the customer. But customers talk less to each other than you think and therefore it is important to actively pick up reviews and continue working with them in marketing communication. We have met Erik Modig, author and researcher at the Center for Consumer Marketing at theStockholm School of Economics. “It is important to really use and show what customers say in your own marketing”
How does e-commerce affect your business?

Smartson consumer report 2021

How does e-commerce affect your business?

The progress of e-commerce in recent years has been difficult to avoid - but how has the global pandemic affected our consumption patterns? In this article we present selected insights from the Smartson Consumer Report 2021 that we hope you as a reader see a value in. The report is based on the opinions of almost 8 000 Nordic consumers regarding recommendations and consumer patterns. The impact of e-commerce is increasing the importance of qualitative recommendations
What is the outcome of a review program?

Ratings & Reviews

What is the outcome of a review program?

Do you work as a CEO, Marketing Manager, Brand Manager or maybe as an E-commerce Manager? Do you also have thoughts about how you succeed with your review strategy when launching a product? Our hope is that this article will inspire and provide knowledge. The fact that recommendations from your customers are hard currency does not need to be explained in 2022 - but what can you as a brand expect for the outcome of a Ratings & Reviews campaign?
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Finding the right target audience is a passion of ours, social media marketing another one. With optimised targeting and a friendly message we’ll help you find your target audience. And, just to brag a little, we are proud to have over 390,000 followers in our different channels – this equals power and vitality to your campaign.

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What our customers say

"Arbesko and TOOLS both got a very clear ROI when we started broadcasting the UGC material together via Smartson. In addition to very good sales, the advertising also resulted in low costs for CPC and CPM compared to traditional marketing campaigns."

Stina Karlsson

Stina Karlsson

"It is of great importance to achieve our goals. Smartson has an interesting field of expertise where we can benefit from knowledge in paid media via LinkedIn and Facebook. We also like the mix of digital strategists, copywriters and video creators that gives us access to extra resources when needed."

Jonny Malmlöf

Jonny Malmlöf

"There are a lot of benefits in the collaboration. You can communicate your product directly into the target group and get people talking about it immediately when it hits the market. For iRobot and Witt, it has added great value that we are actually able to communicate in local languages with local people, so the end consumer will identify themselves with the person in the advertisement."

Ida Birgitte Holm

Ida Birgitte Holm
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Let’s get together

Thanks for your interest, we will get in touch shortly!
/Karl Händel, Smartson