Real Voices - Smarter Choices: Unlocking the Power of Authentic Reviews
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Henkel: Authentic consumer feedback is becoming critical for the digital shelf
As the digital shelf continues to reshape how consumers discover and evaluate products, brands must rethink how product pages inform, inspire and convert. Authentic consumer feedback, visual reviews and community-driven content are quickly becoming essential elements of the modern product experience.
Quorn Builds Trust Through Taste and Consumer Approval
With 94% of Smartson’s test pilots recommending Quorn’s Salt & Pepper Tenders, it’s clear the brand has struck the right balance between taste and concept. For Caroline, Commercial & Shopper Activation Manager at Quorn, taste remains the biggest driver in encouraging more people to choose plant-based. We spoke with her about her journey in the food industry and how Quorn continues to shape the plant-based market in Sweden.
Ratings & Reviews - Powering E-com Conversion
Genuine customer feedback is a key driver of conversion rates and brand credibility. Our comprehensive review programs offer detailed testimonials and 5-star ratings from our community of testers across Europe, providing valuable insights that guide consumers in their purchase decisions.
The big grand philosophy
Finding the right target audience is a passion of ours, social media marketing another one. With optimised targeting and a friendly message we’ll help you find your target audience. And, just to brag a little, we are proud to have over 390,000 followers in our different channels – this equals power and vitality to your campaign.
What we do best
User Generated Content
Let your audience hear about you from credible and relatable people
Creative Production
Creativity is super essential when brand building in the digital era
Social Media & Ads Management
From building strategies to planning and implementing campaigns
What our customers say
"Smartson allow us to quickly come out with customer generated content and reviews about a product. The customer is not only looking for price or popularity but also recommendations that confirm that the product they are considering buying is good."
Karl-Johan Rydberg
"Working together with Smartson is simple, fun and motivating, which of course is a good starting point for a successful result. The goal of our venture is to place one of our most recommended products in a completely new context for this year’s Black Friday campaign."
Ebba Rimbäck
"Smartson enables us to directly reach our target group in an effective way to build credibility around our products and brands. The target group also gives us direct feedback and insights that we can manage and use in product development and in our communication."
Emma Birgersson