Real Voices - Smarter Choices: Unlocking the Power of Authentic Reviews
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AI Search and Reviews Are Reshaping Digital Visibility
AI search, ChatGPT and changing search behaviors are rapidly transforming how companies build visibility, trust and conversion online. We spoke with Christian Rudolf, CEO and founder of Topdog, about why authentic reviews and user generated content are becoming increasingly important for both SEO and AI visibility.
Deltaco Gaming: The most important insights come from real user experiences
Today we meet Alex von Malmborg, Category Manager at Aurdel – a group that owns, among others, Deltaco Gaming – a brand that has established a strong position in a fast-growing market where consumer expectations continue to rise.
Henkel: Authentic consumer feedback is becoming critical for the digital shelf
As the digital shelf continues to reshape how consumers discover and evaluate products, brands must rethink how product pages inform, inspire and convert. Authentic consumer feedback, visual reviews and community-driven content are quickly becoming essential elements of the modern product experience.
The big grand philosophy
Finding the right target audience is a passion of ours, social media marketing another one. With optimised targeting and a friendly message we’ll help you find your target audience. And, just to brag a little, we are proud to have over 390,000 followers in our different channels – this equals power and vitality to your campaign.
What we do best
User Generated Content
Let your audience hear about you from credible and relatable people
Creative Production
Creativity is super essential when brand building in the digital era
Social Media & Ads Management
From building strategies to planning and implementing campaigns
What our customers say
"Smartson allow us to quickly come out with customer generated content and reviews about a product. The customer is not only looking for price or popularity but also recommendations that confirm that the product they are considering buying is good."
Karl-Johan Rydberg
"Working together with Smartson is simple, fun and motivating, which of course is a good starting point for a successful result. The goal of our venture is to place one of our most recommended products in a completely new context for this year’s Black Friday campaign."
Ebba Rimbäck
"Smartson enables us to directly reach our target group in an effective way to build credibility around our products and brands. The target group also gives us direct feedback and insights that we can manage and use in product development and in our communication."
Emma Birgersson