smartson consumer report
3 keys to secure the future of a recommended brand
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Book a demo - Ratings & Reviews Program

Hello all customer centric marketers! Smartson - The Recommendation Agency implements Ratings & Reviews programs in 8 markets in Europe. We are very curious about how we can help you grow as a recommended brand.

smartson consumer report
Discover the power of reviews with the Smartson Consumer Report 2023

What does it take to become a highly recommended brand in 2023? Smartson's latest consumer report, based on the experiences of nearly 7,500 Nordic consumers, helps us understand which factors are important and how we can act both - strategically and tactically as a customer-centric brand.

smartson consumer report
Download The Smartson Consumer Report 2021
smartson consumer report
How does e-commerce affect your business?

The progress of e-commerce in recent years has been difficult to avoid - but how has the global pandemic affected our consumption patterns? In this article we present selected insights from the Smartson Consumer Report 2021 that we hope you as a reader see a value in. The report is based on the opinions of almost 8 000 Nordic consumers regarding recommendations and consumer patterns.

inspiration
How to succeed with your Ratings & Reviews strategy
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HP laptop testing across Scandinavia

In an ongoing collaboration, Smartson, specialising in Ratings & Reviews, has partnered with HP to conduct extensive laptop testing across Sweden, Norway, and Finland.

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Lönneberga invites all of Sweden to experience and create with new flavours

Stockholm, 2024-04-25: Today is the launch of the videos where we invite all of Sweden to craft their best sandwich combinations and share them via TikTok, Instagram & Youtube. Smartson and Lönneberga continue their collaboration by working customer-centrically with a focus on User Generated Content, insights, and in-store sampling.

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New launches with customer reviews

As the seasons shift, so does the landscape of consumer engagement. Electrolux, a Swedish pioneer in home appliances, is embarking on a journey of deeper collaboration within the focus on Ratings & Reviews with Smartson - The Recommendation Agency this autumn.

recommendations
Reviews are essential for online purchases
interview
Review strategy as a profitable tactic

Today we meet up with Christian Svensson, a Category Manager from KitchenTime, and we talk a bit about the key factors involved when you want a high conversion rate through recommendations. In 2020, KitchenTime ran a crowdscore campaign for their range Satake that proved very successful.

smartson consumer report
The influence of high recommendation rates

We all know not all recommendation rates are the same, some make a real impact on us, while others don’t. As a part of Smartson Consumer Report 2023 we asked the question - How high should the product’s recommendation rate be before you would consider buying it? Keep reading to find out more about the power of high recommendation rates.

interview
WellO2's new collaboration with Smartson

Simo Kekäläinen, Marketing Director at WellO2, discusses their upcoming collaboration with Smartson: ”From our perspective, customer stories are the most important piece of our marketing puzzle”

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Wettex Superhero has landed in the Nordics

In a new exciting partnership, Smartson and Wettex have come together to redefine the consumer experience in Sweden and Finland. This collaboration focuses on leveraging the power of Ratings & Reviews, Customer Awards (Smartson Crowdscore) and engaging content to inspire consumers to try the brand's products in daily life.

recommendations
What is the outcome of a review program?
smartson consumer report
What recommendations do you trust before a purchase?