3 keys to secure the future of a recommended brand
A brand that is recommended by its customers and users builds a genuine reputation and a strong brand awareness. Take a look at three tips on how a brand can secure its awareness.
Book a demo - Ratings & Reviews Program
Hello all customer centric marketers! Smartson - The Recommendation Agency implements Ratings & Reviews programs in 8 markets in Europe. We are very curious about how we can help you grow as a recommended brand.
Discover the power of reviews with the Smartson Consumer Report 2023
What does it take to become a highly recommended brand in 2023? Smartson's latest consumer report, based on the experiences of nearly 7,500 Nordic consumers, helps us understand which factors are important and how we can act both - strategically and tactically as a customer-centric brand.
Download The Smartson Consumer Report 2021
Voilà! Now you have this year’s Smartson Consumer Report 2021 in front of you. A Nordic report on the force that are recommendations.
How does e-commerce affect your business?
The progress of e-commerce in recent years has been difficult to avoid - but how has the global pandemic affected our consumption patterns? In this article we present selected insights from the Smartson Consumer Report 2021 that we hope you as a reader see a value in. The report is based on the opinions of almost 8 000 Nordic consumers regarding recommendations and consumer patterns.
How to succeed with your Ratings & Reviews strategy
Are you building a new brand or have a new responsibility within Ratings & Reviews? Below are 7 tips on what to keep in mind and that you can share with your team.
HP laptop testing across Scandinavia
In an ongoing collaboration, Smartson, specialising in Ratings & Reviews, has partnered with HP to conduct extensive laptop testing across Sweden, Norway, and Finland.
Lönneberga invites all of Sweden to experience and create with new flavours
Stockholm, 2024-04-25: Today is the launch of the videos where we invite all of Sweden to craft their best sandwich combinations and share them via TikTok, Instagram & Youtube. Smartson and Lönneberga continue their collaboration by working customer-centrically with a focus on User Generated Content, insights, and in-store sampling.
New launches with customer reviews
As the seasons shift, so does the landscape of consumer engagement. Electrolux, a Swedish pioneer in home appliances, is embarking on a journey of deeper collaboration within the focus on Ratings & Reviews with Smartson - The Recommendation Agency this autumn.
Reviews are essential for online purchases
The fact that someone else has given a review of the product is more important to online shoppers than both the price and factors like free shipping. This was revealed in a survey by our industry colleagues at Powerreviews.
Review strategy as a profitable tactic
Today we meet up with Christian Svensson, a Category Manager from KitchenTime, and we talk a bit about the key factors involved when you want a high conversion rate through recommendations. In 2020, KitchenTime ran a crowdscore campaign for their range Satake that proved very successful.
The influence of high recommendation rates
We all know not all recommendation rates are the same, some make a real impact on us, while others don’t. As a part of Smartson Consumer Report 2023 we asked the question - How high should the product’s recommendation rate be before you would consider buying it? Keep reading to find out more about the power of high recommendation rates.
WellO2's new collaboration with Smartson
Simo Kekäläinen, Marketing Director at WellO2, discusses their upcoming collaboration with Smartson: ”From our perspective, customer stories are the most important piece of our marketing puzzle”
Wettex Superhero has landed in the Nordics
In a new exciting partnership, Smartson and Wettex have come together to redefine the consumer experience in Sweden and Finland. This collaboration focuses on leveraging the power of Ratings & Reviews, Customer Awards (Smartson Crowdscore) and engaging content to inspire consumers to try the brand's products in daily life.