2017: The Year Of The Micro-Influencers
A study by HelloSociety, which was acquired last year by the New York Times, shows that ”micro”-influencers, or accounts with 30,000 or fewer followers, are more beneficial for marketers to work with.
25 content ideas for your social channels
There are a lot of us who create content for social media and maybe you have a week, month or year ahead of you where nothing is planned and you need some inspiration? If so, we have a whole bunch of tips for you to get the ball rolling.
5 questions you must ask your brand in 2024
Entering the new year brings an opportunity to delve into the fundamental aspects of brand building. To set the stage for success, here are 5 key strategies that provide you with the tools to shape a powerful and recommended brand in the coming year.
5 tips for a relaxed video interview
Still not on board the video train? We know that you probably are fully aware that video in your digital marketing will give you a wider brand attention, rank you higher in search engines and provide a great tail effect for extensive use.
Curious on how to engage co-creators via Smartson and TikTok?
TikTok for business launches in the Nordics with a fully charged team to meet the needs of brands and creators on the platform. At the launch event, we met key people from the new Nordic organization and made some key learnings from the world.
Digital marketing tips when launching a new product
Are you planning to launch and establish a new innovative brand on the market? Are you curious on how to think and act when it comes to digital marketing in an early stage?
Facebook’s best tips for smart marketing
We continue to share insights into smart marketing through inspiring people we meet in our work. Today we have an exciting meeting with Rebecca Kortenius from Facebook.
K-rauta’s view on omnichannel marketing
The house building and do-it-yourself segment is becoming more and more popular, and the Omnichannel marketing work in retail and construction products is more important than ever.
Learn from N!CKS successful launch strategy
Today Smartson meets Hanna Granebring at the fast growing N!CKS to learn about practical and tactical examples of how a new brand is built from scratch. With tools like strategic playfulness, straightforward attitude and a digital presence in everything created, the launch has taken off really well, both visually and sales wise.
Lönneberga invites all of Sweden to experience and create with new flavours
Stockholm, 2024-04-25: Today is the launch of the videos where we invite all of Sweden to craft their best sandwich combinations and share them via TikTok, Instagram & Youtube. Smartson and Lönneberga continue their collaboration by working customer-centrically with a focus on User Generated Content, insights, and in-store sampling.
Meet Emma Ollikainen: Nextory's dynamic influencer & partner manager
We continue our tradition of interviewing vibrant personalities from the industry, and today we have the pleasure of speaking with Emma Ollikainen, a Finnish native who moved to Sweden five years ago. Emma has become an integral part of Nextory's team as their Influencer & Partner Manager.
Scalability and longevity with Brand Room
Successful brand Jaybird takes advantage of Smartson’s new venture Brand Room, a concept where strategic partners can gather their entire range and build an even larger fan base.
The influence of high recommendation rates
We all know not all recommendation rates are the same, some make a real impact on us, while others don’t. As a part of Smartson Consumer Report 2023 we asked the question - How high should the product’s recommendation rate be before you would consider buying it? Keep reading to find out more about the power of high recommendation rates.
The ongoing trend of product research before purchase
Over three years of research through Smartson's Consumer Report have shown the truth about product research before a purchase among consumers. We believe this information is crucial for businesses and it highlights the importance of the products' overall reputation, including ratings and reviews. Let's dive into the reasons behind this trend that we've seen.
Video for the B2B purchase journey - Mercedes-Benz Sprinter
The new Sprinter from Mercedes-Benz hit the Nordic roads in 2018 with the ambition to set a new standard for vans, closing in on the brand’s passenger cars, both in comfort and safety. This in order to improve the workday for those driving Mercedes. Here we share some insights from the launch of the new Sprinter, where 10 professional drivers were assigned the task of putting the car through a test during 3 workdays.