inspiration
5 questions you must ask your brand in 2024

Entering the new year brings an opportunity to delve into the fundamental aspects of brand building. To set the stage for success, here are 5 key strategies that provide you with the tools to shape a powerful and recommended brand in the coming year.

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Arbesko manufactures shoes for hard working feet
bookademo
Book a demo - Ratings & Reviews Program

Hello all customer centric marketers! Smartson - The Recommendation Agency implements Ratings & Reviews programs in 8 markets in Europe. We are very curious about how we can help you grow as a recommended brand.

brandbuilding
Cetaphil’s successful launch with strong recommendations
smartson consumer report
Discover the power of reviews with the Smartson Consumer Report 2023

What does it take to become a highly recommended brand in 2023? Smartson's latest consumer report, based on the experiences of nearly 7,500 Nordic consumers, helps us understand which factors are important and how we can act both - strategically and tactically as a customer-centric brand.

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Download The Smartson Consumer Report 2021
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Have a look at our latest breakfast seminar
smartson consumer report
How does e-commerce affect your business?

The progress of e-commerce in recent years has been difficult to avoid - but how has the global pandemic affected our consumption patterns? In this article we present selected insights from the Smartson Consumer Report 2021 that we hope you as a reader see a value in. The report is based on the opinions of almost 8 000 Nordic consumers regarding recommendations and consumer patterns.

inspiration
How to succeed with your Ratings & Reviews strategy
case
HP laptop testing across Scandinavia

In an ongoing collaboration, Smartson, specialising in Ratings & Reviews, has partnered with HP to conduct extensive laptop testing across Sweden, Norway, and Finland.

inspiration
Increase transparency with UGC - 5 style-forming video cases
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Join the Smartson consumer report 2020
case
Lönneberga invites all of Sweden to experience and create with new flavours

Stockholm, 2024-04-25: Today is the launch of the videos where we invite all of Sweden to craft their best sandwich combinations and share them via TikTok, Instagram & Youtube. Smartson and Lönneberga continue their collaboration by working customer-centrically with a focus on User Generated Content, insights, and in-store sampling.

interview
Lönneberga launches new creative taste test

Lönneberga is introducing exciting innovations in the world of spreads: Today we meet with Brand Marketing Manager Hanna Flybring to discuss brand strategies and the major product launch for the autumn.

interview
Meet Emma Ollikainen: Nextory's dynamic influencer & partner manager

We continue our tradition of interviewing vibrant personalities from the industry, and today we have the pleasure of speaking with Emma Ollikainen, a Finnish native who moved to Sweden five years ago. Emma has become an integral part of Nextory's team as their Influencer & Partner Manager. 

interview
New FMCG trend for online reviews
interview
Recommendations generates new visits with opticians

We meet up with Optician Carl Fredrik Kanington at Lenson for a conversation about opticians, recommendations and the new exciting lenses we can find today.

smartson consumer report
Smartson Consumer Report 2020 - The Result
smartson consumer report
The influence of high recommendation rates

We all know not all recommendation rates are the same, some make a real impact on us, while others don’t. As a part of Smartson Consumer Report 2023 we asked the question - How high should the product’s recommendation rate be before you would consider buying it? Keep reading to find out more about the power of high recommendation rates.

smartson consumer report
The ongoing trend of product research before purchase

Over three years of research through Smartson's Consumer Report have shown the truth about product research before a purchase among consumers. We believe this information is crucial for businesses and it highlights the importance of the products' overall reputation, including ratings and reviews. Let's dive into the reasons behind this trend that we've seen.

recommendations
5 key points for a successful Brand Management

Today we meet Karl-Johan Rydberg, Sr. Brand Manager Innovation & Brand, who contributes with his expertise via Orkla Care - a merger of three major Nordic consumer companies: Orkla Health, Cederroth and Pierre Robert.

recommendations
How to become a recommended brand
recommendations
iRobot launch - 5 tips to act as a customer centric brand
recommendations
Reviews are a reliable source of information for customers
recommendations
Reviews are essential for online purchases
recommendations
What is the outcome of a review program?