5 questions you must ask your brand in 2024
Entering the new year brings an opportunity to delve into the fundamental aspects of brand building. To set the stage for success, here are 5 key strategies that provide you with the tools to shape a powerful and recommended brand in the coming year.
Arbesko manufactures shoes for hard working feet
Today we meet with Arbesko’s Stina Karlsson and she shares the thoughts behind the decision to put the Umeå safety shoe series - a Swedish innovation for hard working feet, through a user test.
Book a demo - Ratings & Reviews Program
Hello all customer centric marketers! Smartson - The Recommendation Agency implements Ratings & Reviews programs in 8 markets in Europe. We are very curious about how we can help you grow as a recommended brand.
Cetaphil’s successful launch with strong recommendations
The challenge of creating a foundation for a successful launch together with many ideas and a tight budget is often a difficult nut to crack.
Discover the power of reviews with the Smartson Consumer Report 2023
What does it take to become a highly recommended brand in 2023? Smartson's latest consumer report, based on the experiences of nearly 7,500 Nordic consumers, helps us understand which factors are important and how we can act both - strategically and tactically as a customer-centric brand.
Download The Smartson Consumer Report 2021
Voilà! Now you have this year’s Smartson Consumer Report 2021 in front of you. A Nordic report on the force that are recommendations.
Have a look at our latest breakfast seminar
Did you miss our event Forward Thinking with the theme Digital shoppers & Recommended brands? Don’t worry – here you can take part of the breakfast seminar through video and pictures.
How does e-commerce affect your business?
The progress of e-commerce in recent years has been difficult to avoid - but how has the global pandemic affected our consumption patterns? In this article we present selected insights from the Smartson Consumer Report 2021 that we hope you as a reader see a value in. The report is based on the opinions of almost 8 000 Nordic consumers regarding recommendations and consumer patterns.
How to succeed with your Ratings & Reviews strategy
Are you building a new brand or have a new responsibility within Ratings & Reviews? Below are 7 tips on what to keep in mind and that you can share with your team.
HP laptop testing across Scandinavia
In an ongoing collaboration, Smartson, specialising in Ratings & Reviews, has partnered with HP to conduct extensive laptop testing across Sweden, Norway, and Finland.
Increase transparency with UGC - 5 style-forming video cases
Something we are proud of is how Smartson's co-creators, the test pilots, contribute with such great commitment. In many of our activities, consumers get to try a product and then share their opinions.
Join the Smartson consumer report 2020
What type of content does the consumer base their purchase decision on? What matters most - a written review or a video review?
Lönneberga invites all of Sweden to experience and create with new flavours
Stockholm, 2024-04-25: Today is the launch of the videos where we invite all of Sweden to craft their best sandwich combinations and share them via TikTok, Instagram & Youtube. Smartson and Lönneberga continue their collaboration by working customer-centrically with a focus on User Generated Content, insights, and in-store sampling.
Lönneberga launches new creative taste test
Lönneberga is introducing exciting innovations in the world of spreads: Today we meet with Brand Marketing Manager Hanna Flybring to discuss brand strategies and the major product launch for the autumn.
Meet Emma Ollikainen: Nextory's dynamic influencer & partner manager
We continue our tradition of interviewing vibrant personalities from the industry, and today we have the pleasure of speaking with Emma Ollikainen, a Finnish native who moved to Sweden five years ago. Emma has become an integral part of Nextory's team as their Influencer & Partner Manager.
New FMCG trend for online reviews
Taking part in reviews is an important part of the purchasing journey for many of us. Smartson has generated honest reviews from test pilots in both beauty and home electronics for a long time.
Recommendations generates new visits with opticians
We meet up with Optician Carl Fredrik Kanington at Lenson for a conversation about opticians, recommendations and the new exciting lenses we can find today.
Smartson Consumer Report 2020 - The Result
Digital purchase journeys, consumer behaviour, the impact of recommendations on our purchase decision - these questions keeps our days busy. We know recommendations are important to support each other and to share knowledge.
The influence of high recommendation rates
We all know not all recommendation rates are the same, some make a real impact on us, while others don’t. As a part of Smartson Consumer Report 2023 we asked the question - How high should the product’s recommendation rate be before you would consider buying it? Keep reading to find out more about the power of high recommendation rates.
The ongoing trend of product research before purchase
Over three years of research through Smartson's Consumer Report have shown the truth about product research before a purchase among consumers. We believe this information is crucial for businesses and it highlights the importance of the products' overall reputation, including ratings and reviews. Let's dive into the reasons behind this trend that we've seen.
5 key points for a successful Brand Management
Today we meet Karl-Johan Rydberg, Sr. Brand Manager Innovation & Brand, who contributes with his expertise via Orkla Care - a merger of three major Nordic consumer companies: Orkla Health, Cederroth and Pierre Robert.
How to become a recommended brand
We here at Smartson are professionals when it comes to recommendations – and so are you. We are faced with recommendations every day; from the supermarket to the dentist or through the digital medium.
iRobot launch - 5 tips to act as a customer centric brand
Today we are sharing our learnings from the Nordic launch of iRobot Roomba i7+ together with Ida Birgitte Holm, Product Manager for iRobot (Witt A/S) in the Nordic region. Learn how to successfully engage your potential customers in 5 steps.
Reviews are a reliable source of information for customers
When other people recommend something, it sends a feeling of security for the customer.