3 keys to secure the future of a recommended brand
A brand that is recommended by its customers and users builds a genuine reputation and a strong brand awareness. Take a look at three tips on how a brand can secure its awareness.
Discover the power of reviews with the Smartson Consumer Report 2023
What does it take to become a highly recommended brand in 2023? Smartson's latest consumer report, based on the experiences of nearly 7,500 Nordic consumers, helps us understand which factors are important and how we can act both - strategically and tactically as a customer-centric brand.
Download The Smartson Consumer Report 2021
Voilà! Now you have this year’s Smartson Consumer Report 2021 in front of you. A Nordic report on the force that are recommendations.
How does e-commerce affect your business?
The progress of e-commerce in recent years has been difficult to avoid - but how has the global pandemic affected our consumption patterns? In this article we present selected insights from the Smartson Consumer Report 2021 that we hope you as a reader see a value in. The report is based on the opinions of almost 8 000 Nordic consumers regarding recommendations and consumer patterns.
Most frequently purchased product categories online
E-commerce have been rapidly evolving in recent years, as consumers increasingly embrace the convenience and accessibility of online shopping. As part of the Smartson Consumer Report 2023, we delved into the online shopping habits of nearly 7,500 Nordic consumers during the year 2022.
New FMCG trend for online reviews
Taking part in reviews is an important part of the purchasing journey for many of us. Smartson has generated honest reviews from test pilots in both beauty and home electronics for a long time.
Recommendations generates new visits with opticians
We meet up with Optician Carl Fredrik Kanington at Lenson for a conversation about opticians, recommendations and the new exciting lenses we can find today.
Smartson Consumer Report 2020 - The Result
Digital purchase journeys, consumer behaviour, the impact of recommendations on our purchase decision - these questions keeps our days busy. We know recommendations are important to support each other and to share knowledge.
The influence of high recommendation rates
We all know not all recommendation rates are the same, some make a real impact on us, while others don’t. As a part of Smartson Consumer Report 2023 we asked the question - How high should the product’s recommendation rate be before you would consider buying it? Keep reading to find out more about the power of high recommendation rates.
The ongoing trend of product research before purchase
Over three years of research through Smartson's Consumer Report have shown the truth about product research before a purchase among consumers. We believe this information is crucial for businesses and it highlights the importance of the products' overall reputation, including ratings and reviews. Let's dive into the reasons behind this trend that we've seen.