Discover the power of reviews with the Smartson Consumer Report 2023
What does it take to become a highly recommended brand in 2023? Smartson's latest consumer report, based on the experiences of nearly 7,500 Nordic consumers, helps us understand which factors are important and how we can act both - strategically and tactically as a customer-centric brand.
Most frequently purchased product categories online
E-commerce have been rapidly evolving in recent years, as consumers increasingly embrace the convenience and accessibility of online shopping. As part of the Smartson Consumer Report 2023, we delved into the online shopping habits of nearly 7,500 Nordic consumers during the year 2022.
SF Studios building digital growth
Since 2016 Smartson has worked with SF Studios and their streaming services SF Anytime and SF Kids Play. A strategic and operational collaboration where the starting block was an insight analysis and focus interview. This was the basis for a long term partnership with the goal of creating more recommendations, conversions and user-generated content.
The influence of high recommendation rates
We all know not all recommendation rates are the same, some make a real impact on us, while others don’t. As a part of Smartson Consumer Report 2023 we asked the question - How high should the product’s recommendation rate be before you would consider buying it? Keep reading to find out more about the power of high recommendation rates.
The ongoing trend of product research before purchase
Over three years of research through Smartson's Consumer Report have shown the truth about product research before a purchase among consumers. We believe this information is crucial for businesses and it highlights the importance of the products' overall reputation, including ratings and reviews. Let's dive into the reasons behind this trend that we've seen.
Nielsen: "Believability is key in advertising effectiveness"
“Believability is key in advertising effectiveness” We really recommend this report and want to especially highlight something we think is very interesting. The two forms of marketing that consumers find the most credible and take action from is recommendations from people I know followed by consumer opinions on the Internet. It is one of the main reasons why different brands offers test pilots to experience their products through sharevertising!