Join the Smartson Consumer Report 2021
We hope your 2021 has started in the best way possible. It's time to follow up on last year's success with the “Smartson Consumer Report”, where over 8,000 Nordic respondents took part.
The influence of high recommendation rates
We all know not all recommendation rates are the same, some make a real impact on us, while others don’t. As a part of Smartson Consumer Report 2023 we asked the question - How high should the product’s recommendation rate be before you would consider buying it? Keep reading to find out more about the power of high recommendation rates.
The ongoing trend of product research before purchase
Over three years of research through Smartson's Consumer Report have shown the truth about product research before a purchase among consumers. We believe this information is crucial for businesses and it highlights the importance of the products' overall reputation, including ratings and reviews. Let's dive into the reasons behind this trend that we've seen.