Smart advertising, creative content and the right format lifted the launch of the new Mercedes-Benz Citan during the start of 2022. Lalenya Tedfors, Marketing Manager, praises the test pilots and exceeded goals at all measuring points.
–During the campaign, the primary KPI was to receive as many views as possible in the selected audience. The campaign got positive results which is 530% higher than estimated. It also over delivered on impressions, says Lalenya Tedfors.