Case
How OLW went viral with Sweden’s biggest crisp test

case

How OLW went viral with Sweden’s biggest crisp test

Not all marketing efforts goes viral, but when OLW and Smartson launched the “snackiest” brand box of the year with 6 new products, the range and interest peaked overnight. Read on for 5 lessons when you invite nano-influencers from all over the country. Co-creators channel reach A total of 1,000 recruited co-creators had a total of 998,407 followers - the estimated total reach in social media. Visits on campaign page 41 138 unique visitors during campaign period
Success for Mercedes-Benz - 530% above benchmark

Case

Success for Mercedes-Benz - 530% above benchmark

Smart advertising, creative content and the right format lifted the launch of the new Mercedes-Benz Citan during the start of 2022. Lalenya Tedfors, Marketing Manager, praises the test pilots and exceeded goals at all measuring points. –During the campaign, the primary KPI was to receive as many views as possible in the selected audience. The campaign got positive results which is 530% higher than estimated. It also over delivered on impressions, says Lalenya Tedfors.
STIHL advances with customer-centric communication

Interview

STIHL advances with customer-centric communication

Today we meet Emma Birgersson, Nordic PR & Communications Manager at Andreas Stihl Norden AB to learn more about the importance of customer-centric work - from Ratings & Reviews to creative testimonial videos in local languages. Hello there Emma - what tasks are included in your role? – Hello! As the Nordic PR & Communications Manager at STIHL, I am responsible for strategic and tactical brand-building communication in areas such as PR, content and social media for all Nordic markets.
The Christmas movie launch that captures the feeling

Creative Productions

The Christmas movie launch that captures the feeling

The wait is almost over as we soon step into December and the holidays, with the big Christmas celebration at the very center. Today we share our latest production together with Önskefoto’s Frida Johnsson. “A lot has happened over the years but one thing has always remained - we have been here to help you bring your best moments to life” What was your purpose and goal with this year’s Christmas film for Önskefoto?
Review strategy as a profitable tactic

Case

Review strategy as a profitable tactic

Today we meet up with Christian Svensson, a Category Manager from KitchenTime, and we talk a bit about the key factors involved when you want a high conversion rate through recommendations. In 2020, KitchenTime ran a crowdscore campaign for their range Satake that proved very successful. This success was built on four key factors: A clear strategy and tactics to increase the level of customer-generated content for the Satake brand.
Arbesko manufactures shoes for hard working feet

case

Arbesko manufactures shoes for hard working feet

Today we meet with Arbesko’s Stina Karlsson and she shares the thoughts behind the decision to put the Umeå safety shoe series - a Swedish innovation for hard working feet, through a user test. The results have been highlighted on the web, through social media, PR and retailers, and have generated very strong ROI. The strategy for this partnership was built on three different components: 1. Attracting professionals from different industries to learn more about the Umeå series.
Scalability and longevity with Brand Room

Case

Scalability and longevity with Brand Room

Successful brand Jaybird takes advantage of Smartson’s new venture Brand Room, a concept where strategic partners can gather their entire range and build an even larger fan base. Smartson’s Gustaf Jilkén shares 8 values on how Brand Room can be used strategically and tactically. Smartson has created the Brand Room for clients who have had a number of products and services tested, or who have a recommendation program going with Smartson today.
Digital marketing tips when launching a new product

Interview

Digital marketing tips when launching a new product

Are you planning to launch and establish a new innovative brand on the market? Are you curious on how to think and act when it comes to digital marketing in an early stage? We met up with Mikael Lindblad and Magnus Nilsson Val from Nutrinovate with whom we did a successful collaboration in 2019 during the launch of their Vitamin Films. We wanted to talk about their launch and get their experienced views on smart marketing.
Video for the B2B purchase journey - Mercedes-Benz Sprinter

Case

Video for the B2B purchase journey - Mercedes-Benz Sprinter

The new Sprinter from Mercedes-Benz hit the Nordic roads in 2018 with the ambition to set a new standard for vans, closing in on the brand’s passenger cars, both in comfort and safety. This in order to improve the workday for those driving Mercedes. Here we share some insights from the launch of the new Sprinter, where 10 professional drivers were assigned the task of putting the car through a test during 3 workdays.
David Batra goes test pilot

Case

David Batra goes test pilot

Smartson and Bauer Media are now initiating a new partnership with the Swedish comedian David Batra’s podcast. The new format recently premiered with SF Kids Play and created a taste for more with the listeners. Converts using humour David Batra tries in the first episode the streaming service SF Kids Play in a humorous way, and through the pod he also shares a free trial code for the service. It’s shared in radio spots that’s broadcasted via RadioPlay and also through Bauer Media’s other radio stations.