Since the National Food Agency went out in June 2014 and recommended not to eat more than 500 grams of red and processed meat a week, more and more Swedes are looking for vegetarian alternatives. 7,884 consumers were curious to try Quorn Mince and see if it could replace the meat in chilli, bolognese and tacos.
- It is exciting when the consumers curiosity to try something new is greater than the security of choosing the same thing, and to see how sharevertising contributes to this, says Karl Händel, CEO at Smartson.