Smartson and Bona have now completed their first campign together. Bona is a specialist brand for the maintenance and care of wood flooring and now they want to become more top-of-mind for consumers. The first step in this process is to appear in social media and gain the consumers curiosity and interest which they have really succeeded with.
We sum everything up in a video for those who are interested in social and recommendation marketing.
- The Bona Wood Floor Spray Mop test is strong proof that the interest in the home segment have a place in social marketing. 7,921 consumers applied for the test during seven days, says account manager Stefan Höglund.
Take part of the test here: smartson.se:https://smartson.se/resultat/bona-wood-floor-spray-mop/
This is Bona's take on the test:http://www.bona.com/sv/Privatpersoner/96-Rekommenderar-Bona-Spray-Mop/