Ayda Valadi (Sales & Marketing Assistant) and Christine Silfversparre (Trade Marketing Manager Appliances) from Spectrum Brands.
Remingtons result video
Remingtons press release: http://www.mynewsdesk.com/se/remington/pressreleases/95-av-smartsons-testare-gillar-virtually-indestructible-haarklippare-1101166
Campaign site Smartson https://smartson.se/resultat/remington-virtually-indestructible-clipper/
Smartson creates recommendations for products and services together with test pilots in Sweden, Norway, Denmark, Finland and the Netherlands. Working together with Remington, we once again see the strength of crowdsourcing - reach, credibility and commitment is generated quickly throughout the test period. Smartson's CEO Karl Händel talks about the opportunity of doing this through YouTube.
- On behalf of Remington and WordOn, 84 test pilots created over 90 YouTube reviews in 14 days. As well as testing the product we also allowed them to creatively challange the sustainability of the Remington Virtually Indestructible Clippers. The video reviews are a very effective approach for understanding a product's benefits and they create a fast viral reaction. We are impressed by the test pilots' creative approach and commitment to build content which inspires us for upcoming tests with focus on video.
Remington quickly realised the value of sharevertising
- When we developed the Virtually Indestructible hair clipper we had one thought in mind - to create a clipper that can survive tough challanges like drops and bumps. We turned to Smartson as we wanted a third party to verify our work, create interest in the product and if we received a good crowdscore we wanted to use that to strengthen our communications directly in stores and other channels, says Christine Silfversparre, Trade Marketing Manager på Remington Sweden.
More tests with Remington is now on smartson.se