Arla believes that their Butter & Rapeseed oil for frying and baking is a really great product but they lacked the social proof of this among consumers.
When Smartson opened up the test period, 11,365 consumers wanted to participate. Of the test pilots who tried the Original version, 97 % would recommend it to a friend. And the Olive Oil variant ended not far behind with 94%.
- The campaign for Arla Butter & Rapeseed Oil really shows that good products deserves to be experienced and that it doesn't have to be a new brand to engage consumer interest, says Karl Händel, CEO at Smartson.