Authentic content at the heart of Weber's Nordic launch
We are not metal benders - we are in the entertainment business. Weber sees the BBQ as a gathering point for unforgettable experiences. Andreas Thorén, Consumer Marketing Manager, talks about the strategic launch of the new Lumin electric BBQ. Take part in this year's big balcony party with Smartson.
European Review Collaboration for Axkid
The Swedish brand Axkid is investing internationally - the company has had test pilots from Germany, Great Britain and Sweden evaluate their car seat on behalf of Smartson. After the test, 96% of the families chose to recommend Axkid ONE 2 to a friend.
Lönneberga launches new creative taste test
Lönneberga is introducing exciting innovations in the world of spreads: Today we meet with Brand Marketing Manager Hanna Flybring to discuss brand strategies and the major product launch for the autumn.
Nestlé Purina launches a Brand Box Challenge
A new exciting project in Sweden, Norway and Finland meets consumers in the fall of 2022. Today we visit eminent Caroline Christensen, seated in Copenhagen, who works as Nordic Brand Manager for Nestlé Purina to learn more about the activation.
STIHL advances with customer-centric communication
Today we meet Emma Birgersson, Nordic PR & Communications Manager at Andreas Stihl Norden AB to learn more about the importance of customer-centric work - from Ratings & Reviews to creative testimonial videos in local languages. Hello there Emma - what tasks are included in your role?
The Christmas movie launch that captures the feeling
The wait is almost over as we soon step into December and the holidays, with the big Christmas celebration at the very center. Today we share our latest production together with Önskefoto’s Frida Johnsson.
WellO2's new collaboration with Smartson
Simo Kekäläinen, Marketing Director at WellO2, discusses their upcoming collaboration with Smartson: ”From our perspective, customer stories are the most important piece of our marketing puzzle”
90 YouTube reviews created in 14 day
Smartson creates recommendations for products and services together with test pilots in Sweden, Norway, Denmark, Finland and the Netherlands. Working together with Remington, we once again see the strength of crowdsourcing - reach, credibility and commitment is generated quickly throughout the test period. Smartson's CEO Karl Händel talks about the opportunity of doing this through YouTube.
Dr. Oetker launch with video challenge
Dr. Oetker launches My Pizza Slice in partnership with Smartson - 1000 test pilots get to try different flavors in this spring’s biggest pizza test on the platform.
Higher reach for C More Original Series
Autumn is a perfect time for a series! C More is creating more and more original series and wants more people to discover the content together with Smartson.
HP laptop testing across Scandinavia
In an ongoing collaboration, Smartson, specialising in Ratings & Reviews, has partnered with HP to conduct extensive laptop testing across Sweden, Norway, and Finland.
Lönneberga invites all of Sweden to experience and create with new flavours
Stockholm, 2024-04-25: Today is the launch of the videos where we invite all of Sweden to craft their best sandwich combinations and share them via TikTok, Instagram & Youtube. Smartson and Lönneberga continue their collaboration by working customer-centrically with a focus on User Generated Content, insights, and in-store sampling.