Authentic content at the heart of Weber's Nordic launch
We are not metal benders - we are in the entertainment business. Weber sees the BBQ as a gathering point for unforgettable experiences. Andreas Thorén, Consumer Marketing Manager, talks about the strategic launch of the new Lumin electric BBQ. Take part in this year's big balcony party with Smartson.
Digital marketing tips when launching a new product
Are you planning to launch and establish a new innovative brand on the market? Are you curious on how to think and act when it comes to digital marketing in an early stage?
End of campaign video: Bosch PLR 15
Smartson and Bosch invited 75 test pilots to review the Bosch PLR 15. After the test, consumers have taken notice of the crowdscore where 96% would recommend the product to a friend.
European Review Collaboration for Axkid
The Swedish brand Axkid is investing internationally - the company has had test pilots from Germany, Great Britain and Sweden evaluate their car seat on behalf of Smartson. After the test, 96% of the families chose to recommend Axkid ONE 2 to a friend.
Green launch for Beiersdorf in the Nordics
The need for more sustainable products is great regardless of industry. Today we get the opportunity to talk trends and sustainability with Olivia Carlryd, Jr Brand Manager at Hansaplast, Beiersdorf. Hi Olivia, nice to meet you.
iRobot launch - 5 tips to act as a customer centric brand
Today we are sharing our learnings from the Nordic launch of iRobot Roomba i7+ together with Ida Birgitte Holm, Product Manager for iRobot (Witt A/S) in the Nordic region. Learn how to successfully engage your potential customers in 5 steps.
Lönneberga launches new creative taste test
Lönneberga is introducing exciting innovations in the world of spreads: Today we meet with Brand Marketing Manager Hanna Flybring to discuss brand strategies and the major product launch for the autumn.
Nestlé Purina launches a Brand Box Challenge
A new exciting project in Sweden, Norway and Finland meets consumers in the fall of 2022. Today we visit eminent Caroline Christensen, seated in Copenhagen, who works as Nordic Brand Manager for Nestlé Purina to learn more about the activation.
STIHL advances with customer-centric communication
Today we meet Emma Birgersson, Nordic PR & Communications Manager at Andreas Stihl Norden AB to learn more about the importance of customer-centric work - from Ratings & Reviews to creative testimonial videos in local languages. Hello there Emma - what tasks are included in your role?
Success for Mercedes-Benz - 530% above benchmark
Smart advertising, creative content and the right format lifted the launch of the new Mercedes-Benz Citan during the start of 2022. Lalenya Tedfors, Marketing Manager, praises the test pilots and exceeded goals at all measuring points.
The Christmas movie launch that captures the feeling
The wait is almost over as we soon step into December and the holidays, with the big Christmas celebration at the very center. Today we share our latest production together with Önskefoto’s Frida Johnsson.
Vileda invests in video testimonials in the Nordics
Stockholm, April 2023: Smartson and Vileda have started an exciting collaboration to increase Ratings & Reviews in Sweden, Denmark and Finland.
WellO2's new collaboration with Smartson
Simo Kekäläinen, Marketing Director at WellO2, discusses their upcoming collaboration with Smartson: ”From our perspective, customer stories are the most important piece of our marketing puzzle”
90 YouTube reviews created in 14 day
Smartson creates recommendations for products and services together with test pilots in Sweden, Norway, Denmark, Finland and the Netherlands. Working together with Remington, we once again see the strength of crowdsourcing - reach, credibility and commitment is generated quickly throughout the test period. Smartson's CEO Karl Händel talks about the opportunity of doing this through YouTube.
Arbesko manufactures shoes for hard working feet
Today we meet with Arbesko’s Stina Karlsson and she shares the thoughts behind the decision to put the Umeå safety shoe series - a Swedish innovation for hard working feet, through a user test.
Becel commercial
Our friends over at Becel are using their crowdscore in their TV commercial right now.
Boxholm Cheese creates a three stage rocket
Smartson and Boxholm Cheese have together conducted three different activities on the theme of engaging marketing and consumer dialouge. Take part of the campaign's approach - how do you reach out with your brand during 2015?
Case - Kelda BBQ Sauces
Arla came up with the clever idea to make barbecue sauces of crème fraiche which only contains 21-16% fat. A new product and a new shelf placement in the store made it extra important that it was discovered, experienced and recommended by consumers.
Case: non-selected test pilots
We investigate the influence and purchase with consumers who applied but didn't get selected. Will there be negative feelings towards the brand?Or did they care just as long as it was free?Is it a waste of marketing with that many applicants?
Dr. Oetker launch with video challenge
Dr. Oetker launches My Pizza Slice in partnership with Smartson - 1000 test pilots get to try different flavors in this spring’s biggest pizza test on the platform.
Electrolux brings consumer recommendation into the digital purchase journey
As 2016 is drawing to an end, we look forward to increasing our knowledge on digital opportunities together with industry experts.
End of campaign results: Arla Butter & Rapeseed Oil
Arla believes that their Butter & Rapeseed oil for frying and baking is a really great product but they lacked the social proof of this among consumers. When Smartson opened up the test period, 11,365 consumers wanted to participate.
End of campaign video: Barnängen
In autumn 2014, we invited consumers to try Barnängen strengthening Keratin Shampoo and Conditioner. There was a great interest as 12,414 people applied to become one of the 500 test pilots.
End of campaign video: Bona Wood Floor Spray Mop
Smartson and Bona have now completed their first campign together. Bona is a specialist brand for the maintenance and care of wood flooring and now they want to become more top-of-mind for consumers.
End of campaign video: Pasta Basta
Cooking is a big interest for many Swedes, and it especially shows in the campaign for C3 Pasta Basta, where 7,575 consumers applied to be involved and experience the pasta machine.
End of campaign video: Quorn Mince
Since the National Food Agency went out in June 2014 and recommended not to eat more than 500 grams of red and processed meat a week, more and more Swedes are looking for vegetarian alternatives.
Finalists for this year’s Place Marketer 2017
Sweden’s best Place Marketer will be crowned at the conference “250 Opportunities” in Jönköping on September 12-13th. Smartson’s client Visit Roslagen is proudly one of the four finalists. Other participants are Sweden, Skellefteå and Varberg.
Garnier lift recommendations from test pilots in their new TV commercial
More and more are using crowdscore in their communication - latest brand that raises consumer recommendations are Garnier via their television commercial for the hair color Olia.
Higher reach for C More Original Series
Autumn is a perfect time for a series! C More is creating more and more original series and wants more people to discover the content together with Smartson.
How OLW went viral with Sweden’s biggest crisp test
Not all marketing efforts goes viral, but when OLW and Smartson launched the “snackiest” brand box of the year with 6 new products, the range and interest peaked overnight.
HP laptop testing across Scandinavia
In an ongoing collaboration, Smartson, specialising in Ratings & Reviews, has partnered with HP to conduct extensive laptop testing across Sweden, Norway, and Finland.
Lönneberga invites all of Sweden to experience and create with new flavours
Stockholm, 2024-04-25: Today is the launch of the videos where we invite all of Sweden to craft their best sandwich combinations and share them via TikTok, Instagram & Youtube. Smartson and Lönneberga continue their collaboration by working customer-centrically with a focus on User Generated Content, insights, and in-store sampling.