It is crucial for people on their purchase journey that they feel they can trust the reviews and recommendations they read.
Friends and family take a lead when the respondents get to choose their top three most important sources they trust.
There is a strong likelihood that this is a result of the image we have of our friends and family being honest and transparent. The views of our immediate circle are therefore very important to us.
The Smartson Consumer Report gives us an insight in how recommendations are part of every stage in the purchase journey. Over 8,000 respondents have given their answers and provides us with knowledge to help you make smarter decisions for your business, create better content for digital channels or find a strategy for paid media.
Want to get more insights from the report, click on the tag below “Smartson Consumer Report 2020”. Have a great day!