Inspiration • Smartson for Business

Marketing

New collaboration with business school

What will be the keys to future marketing? In a new partnership with Jönköping International Business School, Smartson will collaborate within the field of Marketing Management. Linnea Lind (External Relations, Jönköping University), who is the initiator of the partnership, has now started the first exchange with Smartson where 5 students will contribute with theoretical and practical knowledge. –Smartson helps to give the students a real opportunity to put what they learn theoretically to practise.

Creative Content

25 content ideas for your social channels

There are a lot of us who create content for social media and maybe you have a week, month or year ahead of you where nothing is planned and you need some inspiration? If so, we have a whole bunch of tips for you to get the ball rolling. If you work with a content calendar, it is a perfect opportunity to highlight the ideas that match your brand, target group, channels and above all, your goal with the content work.

Interview

Refunder finds loyal customers with strategic channel choices

Meet Victor Dahlborg, co-funder and CMO at Refunder, who believes that old customers are the best channel for finding new customers. Hi Victor, what do you really mean? –Hello! Customers who in their own words explain why they like your service will generate new customers. Therefore, it is very important to keep track of who your best customers are and create insights into why they like your service. If you give them good incentives to spread the word, you could double the profitability.

Release

Build relationships through product sampling

Do you use traditional sampling of your products in your marketing strategy? In order to meet the need of being able to put products safely and efficiently in the hands of customers, Smartson is launching digital sampling as the newest tool in the recommendation agency’s toolkit. Digital sampling replaces store demos The primary goal of sampling is to put the product in as many hands as possible and it’s been shown to play an important role in increasing sales since the beginning of marketing times.

Inspiration

Eleven ways how brands use crowdscore

Consumers these days do a lot of research into the product or service they want to buy. They will look at the reviews on shopping sites and make an educated decision on which brand or product to choose. We believe that the consumers are the heart of marketing in the future and in some ways, we are already experiencing that now. In the core of a Smartson campaign are our test pilots, who create credible and genuine content.

Video

5 tips for a relaxed video interview

Still not on board the video train? We know that you probably are fully aware that video in your digital marketing will give you a wider brand attention, rank you higher in search engines and provide a great tail effect for extensive use. But did you also know that video is four times more likely to be watched compared to written content. And that 85% of prospects looking at product videos are more likely to end up buying.

Inspiration

Bring stories to life - 4 inspiring video examples

Video as content is still the hottest conversation topic for engaging in digital channels – regardless of audience or where in the purchase journey the consumer is. New interesting data from YouTube also shows that 40% of their users visit the platform to learn more about a product or a service before purchase. Where traditional advertising usually works with staged scenarios and actors, we instead focus on highlighting real people who share their own experiences.

Event

Today’s customers are won with tomorrow’s sales strategy

The researcher, author and lecturer Malin Sundström specialises in the development of digital trade and consequences for future buying behaviour. Malin works at the Swedish Institute for Innovative Retailing (SIIR), whose aim is to offer a research environment where trading companies can develop new business ideas and digital strategies. During the breakfast seminar ”Forward thinking with Smartson”, Malin shared her thoughts about Sweden’s success in digitisation and how it’s paved the way for the modern consumer’s buying behaviour which means that the trade is forced to change its strategies and approaches – the time has come for digitised trading and marketing.

Event

Nestlé’s Ludvig Steén: Why user-generated content is important

In a time which is increasingly governed by algorithms and data, it’s easy to forget about the human factor in today’s marketing. It is the marketer’s job to absorb all this information and then create content with quality and relevance for the intended audience. This is something Nestlé’s Ludvig Steén talked about when he gave an inspiring performance at Smartson’s seminar series Forward Thinking. With the ear to the ground and the finger on the pulse, we’ll find tomorrow’s customers”

Inspiration

Follow Smartson's Robert during the Race Across America and support Lilly's Barnhjälp

One of Smartson’s founders, Robert Zetterlund, is to cross the United States on a bike and collect money for Lilly’s Barnhjälp, a fundraiser set up to help the children of Nepal after the earthquake. Now you can contribute by purchasing a bracelet and cheer on the riders from over 35 participating countries. Top tip: Swisha 50 SEK or more through 070-7557097, enter your address and you will receive a nice bracelet made by Lilly as a thank you.