Smartson now opens up a Spanish edition via smartson.es - an exciting continuation of offering users and clients our service in several countries.
- We have a long-term strategy to enter new markets with an initial focus in Europe. Our customers experience a very strong potential in our transparent way of creating and sharing recommendations - our model is a strong accelerator for brands that want to have a social proof that their products or services are good, says Karl Händel (Chief Executive Officer)
Positive meetings in seven countries
- We have established ourselves as an important meeting place for brands and consumers, today clients are working with Smartson inSweden, Norway,Denmark, Finland,Netherlands, UK and now also inSpain.More and more clients are choosing to book campaigns for multiple countries directly to take advantage of the positive dialogue that a campaign can create.
Local editions, an important strategy
Ulf Rödholm, Head of Production, talks about the first mission onspanish soil. For four weeks, thousands of Spanish consumers are going to visitour webpage to take part in the first test mission.
- We are implementing the first campaign together with CooperVision and the optical chain VisionLab. During the autumn 250 test pilots will get to try, speak up and share their experiences of the one day lens Kumer 1-Day XTRA Silicone. It is both a digital and an in-store event where the consumer experiences are central. Efforts to create a spanish experience has been our focus - from social media to all communication during the test.
Sixth country for CooperVision and Smartson
Together with Smartson, Coopervision conducted campaigns in the Nordic countries, the Netherlands and now Spain with lens manufacturers. The success of the Nordic countries have taken the concept further in Europe. Read our interview with Kristian Alexandersson, Nordic Marketing Manager, CooperVision here.
“Sales at retailers in the campaign was four times higher!”Kristian Alexandersson, CooperVision
Follow the test here:Facebook: https://www.facebook.com/smartsonespanaWebbplats: www.smartson.esKampanjsida: https://smartson.es/resultados/kumer-1-day-xtra-silicone/
Do you have any questions about Smartson in Spain?Please contact Karl Händel - Smartson - CEO - 070-7586010 or send an e-mail tokarl@smartson.se