In a new exciting partnership, Smartson and Wettex have come together to redefine the consumer experience in Sweden and Finland. This collaboration focuses on leveraging the power of Ratings & Reviews, Customer Awards (Smartson Crowdscore) and engaging content to inspire consumers to try the brand's products in daily life.
Linda Andersen, Marketing Manager Nordic for Wettex & Vileda, expresses enthusiasm about the partnership:
- We see this co-operation as an opportunity to build awareness of our new unique Wettex microfibre cloth and the amazing streak-free cleaning result it provides in our everyday life.
Karl Händel, CEO of Smartson, describes the collaboration and the story about the focus for 2024.
- Teaming up with Wettex for this innovative project not only showcases the new test product Wettex 3 in 1 but also injects a sense of joy and adventure into the test pilots' mission. The collaboration is set to redefine the cleaning experience and bring about a new era of efficiency and satisfaction.
Humor infused launch video sets the tone
- To kickstart this innovative venture, Smartson and Wettex produced a captivating video that takes a lighthearted approach to the challenges of everyday cleaning. The video features a dad on an important mission, tackling a stubborn stain with unwavering determination. The humor-infused launch aims to pique interest, spark curiosity, and attract a wide audience to participate as test pilots via different channels, tells Karl Händel.
Revolutionising purchasing decisions
In today's digital age, consumers heavily rely on peer recommendations and reviews when making purchasing decisions. Marketers and brand leaders understand the critical role that Ratings & Reviews play in influencing consumer choices.
- Consumers want authenticity, and they trust the opinions of their peers. Smartson's collaboration with Wettex is a strategic move to tap into the power of user-generated content and guide consumers seamlessly through their buying journey with genuine reviews, says Karl Händel.
Take a look at the testimonials:
Wettex Microfibre Soft 3in1 Sweden