This is how your stories are created

Storytelling through Smartson spurs on the stories about your product or service in social media. The value is that the consumers share their experiences of your product and this message is then spread to potential new customers. A popular form of transparent and credible content, packaged and distributed by Smartson.

How it works - storytelling through SmartsonThe test pilots are given product related assignments during the sharevertising campaign. Their experiences are structured, cured and presented as content for your followers and people within your defined audience. The content is spread in the countries where the campaign in ongoing. Smartson have done campaigns in Sweden, Norway, Denmark, Finland and the UK.

1. Genuine content by honest test pilots

Good content has a clear hook where personal presence, images, movies and meaningful statements are the pillars of our content work. Smartson is rooted in consumer journalism and have experience since the early 00's to communicate the consumers terms to large audiences in the digital arena. The test pilots' mission is to share their honest experiences - not write doctored success stories. It's these experiences that create credible and transparent content to other consumers

2. Limited time offers creates clicks and sales

The newsworthy feeling has always attracted mankind. We develop socially viable stories from the tests that correlate with the product's merits that have been created here and now. Our team monitors the test pilots blogs and puts them into a larger context - a good review can reach thousands of potential buyers before the day is over.

3. Feedback to your target audience

We stringently manage data from start to finish. Therefore, we recommend you hire Smartson to implement advertising and storytelling for you. We reconnect to the applicants, their similar profiles and related groups through Facebook custom audience. The effect of the feedback and confirmation about the characteristics of the product strengthens the presence among existing and new customers. We can also help you buy advertising space in other channels.

4. Save time - let Smartson do the work for you

No matter how strong digital presence you have, it takes time and resources to work with social media. We therefore recommend you let Smartson produce content that you can quickly validate and spread. Smartson will reconnect with a report for each post - simple, effective and easily shared for your timeline.


FAQ

Who produces the material?Smartson will create the posts and link to the advertising budget. As a client you only need to approve the entry content and approve administrator privileges for Facebook. It's just as easy to use social spinn as sharevertising.

Where are the entries published?We recommend you use Facebook as your main channel because there we can easily create spread through advertising. The posts can easily be distributed in other social media as well. We can post either dark or open on your timeline with a call-to-action button “Read more”.

How many entries are recommended?It's normally 2 or 3 posts, but it can be up to 10-12 posts for longer campaigns.

What budget is recommended per post?No budget is too small and if you have 2,000-4,000 SEK, we have a good foundation to reach your target audience. Your account manager at Smartson can tell you more about the expected prices.

Jesper Rosin

2014-10-14