Target group children and families
Parents of young children are in the overwhelming majority in Smartson's office and we know that target audience very well after a large number of campaigns that has sought either children or their parents as test pilots. Based on historical data and using the social channels, brands can reach and engage this audience through sharevertising.
We have also noticed that the involvment in children's products is at the top of the list, along with pets, and some brands say that talks between parents play a major role as well as the credibility of the parents' recommendations if it's mediated by a third party (Smartson).
Where are they?
They are right here at Smartson of course! We can find most audiences among existing members or in our channels, the rest our helpful followers find. Sharevertising should be accessible and if we look in more niche campaigns, our members help us by telling their freinds through email or by typing their names as a comment on Facebook.
Engaging children
Children are big explorers and we notice that our test pilots with children are involved a little bit extra when it comes to good products for their children. Pictures, collages, films and lots of conversation between parents - this is something companies notice as it affects their sales, because it's genuine and credible.
Do you have products aimed at families with children? Then the question isn't if but how many campaigns we'll discuss.
Campaign sites for some of the latest children's campaigns: