25 content ideas for your social channels
There are a lot of us who create content for social media and maybe you have a week, month or year ahead of you where nothing is planned and you need some inspiration? If so, we have a whole bunch of tips for you to get the ball rolling.
5 questions you must ask your brand in 2024
Entering the new year brings an opportunity to delve into the fundamental aspects of brand building. To set the stage for success, here are 5 key strategies that provide you with the tools to shape a powerful and recommended brand in the coming year.
5 tips for a relaxed video interview
Still not on board the video train? We know that you probably are fully aware that video in your digital marketing will give you a wider brand attention, rank you higher in search engines and provide a great tail effect for extensive use.
Build relationships through product sampling
Do you use traditional sampling of your products in your marketing strategy?
Curious on how to engage co-creators via Smartson and TikTok?
TikTok for business launches in the Nordics with a fully charged team to meet the needs of brands and creators on the platform. At the launch event, we met key people from the new Nordic organization and made some key learnings from the world.
How your brand can build strength through sound
In a world where consumers are constantly bombarded with visual stimuli, sound is becoming increasingly important in creating a strong brand. We spoke to Hugo Perlskog, an expert in audio and branding, to learn more about how companies can use audio to communicate their values and messages, thus building a strong brand that engages and influences their customers.
How you succeed in building your personal brand
The personal brand is extremely central in the digitised business life. Today we learn from Joella Skoogh, Personal Brand Coach & Speaker, on the subject. We share interesting tips and learnings about what works best in business life and on Linkedin.
Lönneberga invites all of Sweden to experience and create with new flavours
Stockholm, 2024-04-25: Today is the launch of the videos where we invite all of Sweden to craft their best sandwich combinations and share them via TikTok, Instagram & Youtube. Smartson and Lönneberga continue their collaboration by working customer-centrically with a focus on User Generated Content, insights, and in-store sampling.
Lönneberga launches new creative taste test
Lönneberga is introducing exciting innovations in the world of spreads: Today we meet with Brand Marketing Manager Hanna Flybring to discuss brand strategies and the major product launch for the autumn.
Meet Emma Ollikainen: Nextory's dynamic influencer & partner manager
We continue our tradition of interviewing vibrant personalities from the industry, and today we have the pleasure of speaking with Emma Ollikainen, a Finnish native who moved to Sweden five years ago. Emma has become an integral part of Nextory's team as their Influencer & Partner Manager.
Nestlé’s Ludvig Steén: Why user-generated content is important
In a time which is increasingly governed by algorithms and data, it’s easy to forget about the human factor in today’s marketing.
New collaboration with business school
What will be the keys to future marketing? In a new partnership with Jönköping International Business School, Smartson will collaborate within the field of Marketing Management.
Nordic BBQ Party with Weber
Smartson brings a Nordic BBQ feast to life through authentic product feedback and engaging testimonials. Join us across Sweden, Norway, Denmark and Finland as passionate test pilots review the Weber Lumin Compact.
Refunder finds loyal customers with strategic channel choices
Meet Victor Dahlborg, co-funder and CMO at Refunder, who believes that old customers are the best channel for finding new customers. Hi Victor, what do you really mean?
Review strategy as a profitable tactic
Today we meet up with Christian Svensson, a Category Manager from KitchenTime, and we talk a bit about the key factors involved when you want a high conversion rate through recommendations. In 2020, KitchenTime ran a crowdscore campaign for their range Satake that proved very successful.
Smartson Creative Productions Showreel
The preperation for this year's upcoming creative production has just started. We are grateful to have the opportunity to work with both new and previous customers. Have you started planning for next year's productions?
Spotlight on creative productions: Smartson's updated showreel
In the ever-evolving realm of marketing, we are excited to present our latest showreel — a comprehensive showcase of our recent accomplishments and creative pursuits. This is especially tailored for the perceptive gaze of professionals across multiple sectors, with the intention of offering insights into our innovative approaches and strategic acumen.
Today’s customers are won with tomorrow’s sales strategy
The researcher, author and lecturer Malin Sundström specialises in the development of digital trade and consequences for future buying behaviour. Malin works at the Swedish Institute for Innovative Retailing (SIIR), whose aim is to offer a research environment where trading companies can develop new business ideas and digital strategies.
Wettex Superhero has landed in the Nordics
In a new exciting partnership, Smartson and Wettex have come together to redefine the consumer experience in Sweden and Finland. This collaboration focuses on leveraging the power of Ratings & Reviews, Customer Awards (Smartson Crowdscore) and engaging content to inspire consumers to try the brand's products in daily life.
5 questions you must ask your brand in 2024
Entering the new year brings an opportunity to delve into the fundamental aspects of brand building. To set the stage for success, here are 5 key strategies that provide you with the tools to shape a powerful and recommended brand in the coming year.
8 key points for recommended brands
Becoming a recommended brand requires hard work and consistent effort, but it can be achieved with the following steps:
Bring stories to life - 4 inspiring video examples
Video as content is still the hottest conversation topic for engaging in digital channels – regardless of audience or where in the purchase journey the consumer is.
Eleven ways how brands use crowdscore
Consumers these days do a lot of research into the product or service they want to buy. They will look at the reviews on shopping sites and make an educated decision on which brand or product to choose.
Follow Smartson's Robert during the Race Across America and support Lilly's Barnhjälp
One of Smartson's founders, Robert Zetterlund, is to cross the United States on a bike and collect money for Lilly's Barnhjälp, a fundraiser set up to help the children of Nepal after the earthquake.
How to succeed with your Ratings & Reviews strategy
Are you building a new brand or have a new responsibility within Ratings & Reviews? Below are 7 tips on what to keep in mind and that you can share with your team.
Increase transparency with UGC - 5 style-forming video cases
Something we are proud of is how Smartson's co-creators, the test pilots, contribute with such great commitment. In many of our activities, consumers get to try a product and then share their opinions.
Life as a test pilot - a movie for all curious co-creators
How can a friendly recommendation save your day? A new production from Smartson's Creative Team puts the importance of the personal recommendation and the group's overall rating at the center.
Smartson takes the next step to Spain
Smartson now opens up a Spanish edition via smartson.es - an exciting continuation of offering users and clients our service in several countries.
Target group: Families with children
Target group children and families - Parents of young children are in the overwhelming majority in Smartson's office and we know that target audience very well after a large number of campaigns that has sought either children or their parents as test pilots. Based on historical data and using the social channels, brands can reach and engage this audience through sharevertising.
The New and Improved Smartson in 5 countries
Smartson started the new year with a re-launched service and is gearing up for a year of expansion. The company's CEO, Karl Händel, sees the meeting between brands and consumers as the corner stone in recommendation marketing.
This is how your stories are created
Storytelling through Smartson spurs on the stories about your product or service in social media. The value is that the consumers share their experiences of your product and this message is then spread to potential new customers. A popular form of transparent and credible content, packaged and distributed by Smartson.
Today’s customers are won with tomorrow’s sales strategy
The researcher, author and lecturer Malin Sundström specialises in the development of digital trade and consequences for future buying behaviour. Malin works at the Swedish Institute for Innovative Retailing (SIIR), whose aim is to offer a research environment where trading companies can develop new business ideas and digital strategies.
Travel lovers are invited to experience Roslagen
Visit Roslagen and Smartson join forces this summer for a big initiative to share experiences with 12 dedicated travel teams. The assignment focuses on user recommendations and will generate genuine content for digital channels such as YouTube and Instagram.