Cetaphil’s successful launch with strong recommendations
The challenge of creating a foundation for a successful launch together with many ideas and a tight budget is often a difficult nut to crack.
HP laptop testing across Scandinavia
In an ongoing collaboration, Smartson, specialising in Ratings & Reviews, has partnered with HP to conduct extensive laptop testing across Sweden, Norway, and Finland.
Lönneberga invites all of Sweden to experience and create with new flavours
Stockholm, 2024-04-25: Today is the launch of the videos where we invite all of Sweden to craft their best sandwich combinations and share them via TikTok, Instagram & Youtube. Smartson and Lönneberga continue their collaboration by working customer-centrically with a focus on User Generated Content, insights, and in-store sampling.
Nestlé’s Ludvig Steén: Why user-generated content is important
In a time which is increasingly governed by algorithms and data, it’s easy to forget about the human factor in today’s marketing.
Smartson Creative Productions Showreel
The preperation for this year's upcoming creative production has just started. We are grateful to have the opportunity to work with both new and previous customers. Have you started planning for next year's productions?
Spotlight on creative productions: Smartson's updated showreel
In the ever-evolving realm of marketing, we are excited to present our latest showreel — a comprehensive showcase of our recent accomplishments and creative pursuits. This is especially tailored for the perceptive gaze of professionals across multiple sectors, with the intention of offering insights into our innovative approaches and strategic acumen.
Success for Mercedes-Benz - 530% above benchmark
Smart advertising, creative content and the right format lifted the launch of the new Mercedes-Benz Citan during the start of 2022. Lalenya Tedfors, Marketing Manager, praises the test pilots and exceeded goals at all measuring points.
Video for the B2B purchase journey - Mercedes-Benz Sprinter
The new Sprinter from Mercedes-Benz hit the Nordic roads in 2018 with the ambition to set a new standard for vans, closing in on the brand’s passenger cars, both in comfort and safety. This in order to improve the workday for those driving Mercedes. Here we share some insights from the launch of the new Sprinter, where 10 professional drivers were assigned the task of putting the car through a test during 3 workdays.
Vileda invests in video testimonials in the Nordics
Stockholm, April 2023: Smartson and Vileda have started an exciting collaboration to increase Ratings & Reviews in Sweden, Denmark and Finland.
Wettex Superhero has landed in the Nordics
In a new exciting partnership, Smartson and Wettex have come together to redefine the consumer experience in Sweden and Finland. This collaboration focuses on leveraging the power of Ratings & Reviews, Customer Awards (Smartson Crowdscore) and engaging content to inspire consumers to try the brand's products in daily life.