Stockholm 2025-11-18: With nearly 50 years of experience, MAM continues to innovate in the baby care category. We spoke with Charlotta Noori, Marketing Manager at MAM, about their latest product launches and how a 96% Crowdscore for the MAM Move electric breast pump is shaping their communication and boosting consumer confidence.
Before we dive into the results, can you briefly introduce MAM and what you are most looking forward to in the coming years?
— MAM has been producing baby products for almost 50 years. We work closely with researchers and medical experts when developing our products, and we are particularly strong within the pacifier and baby bottle categories. We are very excited about the coming years, as we have many innovative and exciting products coming to market.
How do you view the collaboration with Smartson?
— We have had a very positive experience working with Smartson. The entire process was smooth, and communication was always clear. It’s a truly professional team that took great care of us throughout the project.
How will Crowdscore be part of your communication moving forward, and what significance does it have for your business?
— We conducted a test to generate a Crowdscore for our MAM Move electric breast pump, which received excellent ratings from the test pilots. We created stickers with the 96% recommendation score and placed them directly on the packaging — very useful for us, as many retailers do not use POS materials.
— We’ve also added the badge to our online product images, included it in a META ad, and integrated it into other POS communication. We can see that sales are steadily increasing, and because recommendations are so important to consumers, we truly believe this helps them feel confident in trying the product. Since it’s also a relatively high-priced item, strong user endorsements are especially valuable.
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