5 key points for a successful Brand Management
Today we meet Karl-Johan Rydberg, Sr. Brand Manager Innovation & Brand, who contributes with his expertise via Orkla Care - a merger of three major Nordic consumer companies: Orkla Health, Cederroth and Pierre Robert.
5 tips on creating your next brand book
Stockholm. To put your company or marketing team in focus and take a clear direction requires creativity, collegial energy and framework for successful work.
Curious on how to engage co-creators via Smartson and TikTok?
TikTok for business launches in the Nordics with a fully charged team to meet the needs of brands and creators on the platform. At the launch event, we met key people from the new Nordic organization and made some key learnings from the world.
Lönneberga invites all of Sweden to experience and create with new flavours
Stockholm, 2024-04-25: Today is the launch of the videos where we invite all of Sweden to craft their best sandwich combinations and share them via TikTok, Instagram & Youtube. Smartson and Lönneberga continue their collaboration by working customer-centrically with a focus on User Generated Content, insights, and in-store sampling.
Meet Emma Ollikainen: Nextory's dynamic influencer & partner manager
We continue our tradition of interviewing vibrant personalities from the industry, and today we have the pleasure of speaking with Emma Ollikainen, a Finnish native who moved to Sweden five years ago. Emma has become an integral part of Nextory's team as their Influencer & Partner Manager.
Mercedes-Benz launches the T-Class with Smartson
People trust people - Mercedes-Benz T-Class was launched in 2022 using unique concepts for different channels. Smartson's role was to attract the target group and follow them in their everyday life with the new T-Class.
Nordic BBQ Party with Weber
Smartson brings a Nordic BBQ feast to life through authentic product feedback and engaging testimonials. Join us across Sweden, Norway, Denmark and Finland as passionate test pilots review the Weber Lumin Compact.
Travel lovers are invited to experience Roslagen
Visit Roslagen and Smartson join forces this summer for a big initiative to share experiences with 12 dedicated travel teams. The assignment focuses on user recommendations and will generate genuine content for digital channels such as YouTube and Instagram.
Authentic content at the heart of Weber's Nordic launch
We are not metal benders - we are in the entertainment business. Weber sees the BBQ as a gathering point for unforgettable experiences. Andreas Thorén, Consumer Marketing Manager, talks about the strategic launch of the new Lumin electric BBQ. Take part in this year's big balcony party with Smartson.
Digital marketing tips when launching a new product
Are you planning to launch and establish a new innovative brand on the market? Are you curious on how to think and act when it comes to digital marketing in an early stage?
European Review Collaboration for Axkid
The Swedish brand Axkid is investing internationally - the company has had test pilots from Germany, Great Britain and Sweden evaluate their car seat on behalf of Smartson. After the test, 96% of the families chose to recommend Axkid ONE 2 to a friend.
Facebook’s best tips for smart marketing
We continue to share insights into smart marketing through inspiring people we meet in our work. Today we have an exciting meeting with Rebecca Kortenius from Facebook.
Fristads Kansas invests in digital transformation
One of the largest players in the workwear sector embarks on an exciting digital journey investing into a new strategy to generate growth and strengthen the brand as the market leading designer for workwear.
Gardena Receives Top Rating in New Test with Smartson
Gardena’s popular hose box has recently received the highest distinction from Smartson’s test pilots. A total of 80 participants from across the country contributed with their reviews, and every one of them recommends the product to a friend, giving it a crowdscore of 100%.
Green launch for Beiersdorf in the Nordics
The need for more sustainable products is great regardless of industry. Today we get the opportunity to talk trends and sustainability with Olivia Carlryd, Jr Brand Manager at Hansaplast, Beiersdorf. Hi Olivia, nice to meet you.
How Philips TV adapt their communication to the future
We arrive one foggy morning in Kista – one of the main centres in Stockholm for global brands and development - to acquire some new expertise.
How your brand can build strength through sound
In a world where consumers are constantly bombarded with visual stimuli, sound is becoming increasingly important in creating a strong brand. We spoke to Hugo Perlskog, an expert in audio and branding, to learn more about how companies can use audio to communicate their values and messages, thus building a strong brand that engages and influences their customers.
How you succeed in building your personal brand
The personal brand is extremely central in the digitised business life. Today we learn from Joella Skoogh, Personal Brand Coach & Speaker, on the subject. We share interesting tips and learnings about what works best in business life and on Linkedin.
K-rauta’s view on omnichannel marketing
The house building and do-it-yourself segment is becoming more and more popular, and the Omnichannel marketing work in retail and construction products is more important than ever.
Learn from N!CKS successful launch strategy
Today Smartson meets Hanna Granebring at the fast growing N!CKS to learn about practical and tactical examples of how a new brand is built from scratch. With tools like strategic playfulness, straightforward attitude and a digital presence in everything created, the launch has taken off really well, both visually and sales wise.
Lönneberga launches new creative taste test
Lönneberga is introducing exciting innovations in the world of spreads: Today we meet with Brand Marketing Manager Hanna Flybring to discuss brand strategies and the major product launch for the autumn.
Meet Emma Ollikainen: Nextory's dynamic influencer & partner manager
We continue our tradition of interviewing vibrant personalities from the industry, and today we have the pleasure of speaking with Emma Ollikainen, a Finnish native who moved to Sweden five years ago. Emma has become an integral part of Nextory's team as their Influencer & Partner Manager.
Mercedes-Benz launches the T-Class with Smartson
People trust people - Mercedes-Benz T-Class was launched in 2022 using unique concepts for different channels. Smartson's role was to attract the target group and follow them in their everyday life with the new T-Class.
Nestlé definition of smart marketing
New technology creates opportunities for future marketing – but they are only tools for the brand’s overall goals and results according to Ludvig Steén, Nordic eBusiness Manager for Nestlé Purina Petcare.
Nestlé Purina launches a Brand Box Challenge
A new exciting project in Sweden, Norway and Finland meets consumers in the fall of 2022. Today we visit eminent Caroline Christensen, seated in Copenhagen, who works as Nordic Brand Manager for Nestlé Purina to learn more about the activation.
New FMCG trend for online reviews
Taking part in reviews is an important part of the purchasing journey for many of us. Smartson has generated honest reviews from test pilots in both beauty and home electronics for a long time.