5 key points for a successful Brand Management
Today we meet Karl-Johan Rydberg, Sr. Brand Manager Innovation & Brand, who contributes with his expertise via Orkla Care - a merger of three major Nordic consumer companies: Orkla Health, Cederroth and Pierre Robert.
Lönneberga invites all of Sweden to experience and create with new flavours
Stockholm, 2024-04-25: Today is the launch of the videos where we invite all of Sweden to craft their best sandwich combinations and share them via TikTok, Instagram & Youtube. Smartson and Lönneberga continue their collaboration by working customer-centrically with a focus on User Generated Content, insights, and in-store sampling.
Meet Emma Ollikainen: Nextory's dynamic influencer & partner manager
We continue our tradition of interviewing vibrant personalities from the industry, and today we have the pleasure of speaking with Emma Ollikainen, a Finnish native who moved to Sweden five years ago. Emma has become an integral part of Nextory's team as their Influencer & Partner Manager.
Nordic BBQ Party with Weber
Smartson brings a Nordic BBQ feast to life through authentic product feedback and engaging testimonials. Join us across Sweden, Norway, Denmark and Finland as passionate test pilots review the Weber Lumin Compact.
Travel lovers are invited to experience Roslagen
Visit Roslagen and Smartson join forces this summer for a big initiative to share experiences with 12 dedicated travel teams. The assignment focuses on user recommendations and will generate genuine content for digital channels such as YouTube and Instagram.
Authentic content at the heart of Weber's Nordic launch
We are not metal benders - we are in the entertainment business. Weber sees the BBQ as a gathering point for unforgettable experiences. Andreas Thorén, Consumer Marketing Manager, talks about the strategic launch of the new Lumin electric BBQ. Take part in this year's big balcony party with Smartson.
European Review Collaboration for Axkid
The Swedish brand Axkid is investing internationally - the company has had test pilots from Germany, Great Britain and Sweden evaluate their car seat on behalf of Smartson. After the test, 96% of the families chose to recommend Axkid ONE 2 to a friend.
How your brand can build strength through sound
In a world where consumers are constantly bombarded with visual stimuli, sound is becoming increasingly important in creating a strong brand. We spoke to Hugo Perlskog, an expert in audio and branding, to learn more about how companies can use audio to communicate their values and messages, thus building a strong brand that engages and influences their customers.
How you succeed in building your personal brand
The personal brand is extremely central in the digitised business life. Today we learn from Joella Skoogh, Personal Brand Coach & Speaker, on the subject. We share interesting tips and learnings about what works best in business life and on Linkedin.
Learn from N!CKS successful launch strategy
Today Smartson meets Hanna Granebring at the fast growing N!CKS to learn about practical and tactical examples of how a new brand is built from scratch. With tools like strategic playfulness, straightforward attitude and a digital presence in everything created, the launch has taken off really well, both visually and sales wise.
Lönneberga launches new creative taste test
Lönneberga is introducing exciting innovations in the world of spreads: Today we meet with Brand Marketing Manager Hanna Flybring to discuss brand strategies and the major product launch for the autumn.
Meet Emma Ollikainen: Nextory's dynamic influencer & partner manager
We continue our tradition of interviewing vibrant personalities from the industry, and today we have the pleasure of speaking with Emma Ollikainen, a Finnish native who moved to Sweden five years ago. Emma has become an integral part of Nextory's team as their Influencer & Partner Manager.
Nestlé Purina launches a Brand Box Challenge
A new exciting project in Sweden, Norway and Finland meets consumers in the fall of 2022. Today we visit eminent Caroline Christensen, seated in Copenhagen, who works as Nordic Brand Manager for Nestlé Purina to learn more about the activation.
Recommendations generates new visits with opticians
We meet up with Optician Carl Fredrik Kanington at Lenson for a conversation about opticians, recommendations and the new exciting lenses we can find today.
Refunder finds loyal customers with strategic channel choices
Meet Victor Dahlborg, co-funder and CMO at Refunder, who believes that old customers are the best channel for finding new customers. Hi Victor, what do you really mean?
Review strategy as a profitable tactic
Today we meet up with Christian Svensson, a Category Manager from KitchenTime, and we talk a bit about the key factors involved when you want a high conversion rate through recommendations. In 2020, KitchenTime ran a crowdscore campaign for their range Satake that proved very successful.