Eleven ways how brands use crowdscore
Consumers these days do a lot of research into the product or service they want to buy. They will look at the reviews on shopping sites and make an educated decision on which brand or product to choose.
How Philips TV adapt their communication to the future
We arrive one foggy morning in Kista – one of the main centres in Stockholm for global brands and development - to acquire some new expertise.
Lönneberga launches new creative taste test
Lönneberga is introducing exciting innovations in the world of spreads: Today we meet with Brand Marketing Manager Hanna Flybring to discuss brand strategies and the major product launch for the autumn.
Nordic BBQ Party with Weber
Smartson brings a Nordic BBQ feast to life through authentic product feedback and engaging testimonials. Join us across Sweden, Norway, Denmark and Finland as passionate test pilots review the Weber Lumin Compact.
How to reach your audience within the outdoor segment
How does the consumer’s purchase journey look in the outdoor life segment? We meet with Signe Vognsen de Vos from Oase Outdoors in Denmark to learn more about how a global company works to build proximity with the final consumer in every step. We start with the topic smart marketing and finish off with five hot tips.
Turning Passion Into Purpose: How Horses, Strategy & Storytelling Drive KRAFFT’s Brand Leader
With a lifelong passion for horses and a strong marketing background, Annie Wengsén has found the perfect balance between work and passion. Here, she shares her inspiration, career journey, and why authentic consumer feedback drives growth.
New study shows increased awareness of crowdscore
Smartson aim to be the leading actor in SRM (Social Recommendation Marketing) and to have a crowdscore (symbol of recommendation) that consumers are familiar with.
Smartson Crowdscore: The Trusted Customer Award
In an era where consumers' voices play a crucial role in the success of brands, we are proud to present the updated version of our prestigious award – Smartson Crowdscore. With a history dating back to 2014, Crowdscore has become an award synonymous with credibility and quality. In 2024, we relaunched the award with a modern design, more color options, and two flexible formats to meet the market's needs for Customer Awards.
Top Crowdscores for Dr. Oetker Suprema in nationwide taste test
In collaboration with Dr. Oetker, Smartson invited 1,200 consumers across Sweden to test and evaluate the new Dr. Oetker Suprema pizzas. The outcome? Three flavors – three Smartson Crowdscore Awards – and consumer voices that are now carried forward into stores nationwide.