In an era where consumers' voices play a crucial role in the success of brands, we are proud to present the updated version of our prestigious award – Smartson Crowdscore. With a history dating back to 2014, Crowdscore has become an award synonymous with credibility and quality. In 2024, we relaunched the award with a modern design, more color options, and two flexible formats to meet the market's needs for Customer Awards.
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What is Smartson Crowdscore?
Smartson Crowdscore is a customer award based on recommendations from our test pilots – whether consumers would recommend the product to a friend. This award provides brands with clear evidence that their products are appreciated by their target audience. Behind the award lies a unique testing methodology that ensures both consumers and brands can rely on the market’s finest recognition – genuine consumer recommendations.
Our methodology is designed to reflect authentic consumer experiences, meaning the outcome is based on honest and unbiased reviews from our test pilots. Regardless of the result, Crowdscore and the reviews offer valuable feedback from testers that can be used to increase sales as well as gain insights for future improvements.
Five Values of Smartson Crowdscore
Receiving a Smartson Crowdscore means that your brand benefits from five key values:
1. Increased Sales at Lower Costs: Crowdscore helps boost conversions through consumer trust.
2. Strengthened Brand Confidence: Demonstrates that your product has passed consumer scrutiny and fosters long-term loyalty.
3. Improved Customer Loyalty: By communicating that your product is recommended, you increase customers' willingness to return.
4. Positive Reputation and Market Position: Crowdscore acts as a quality seal that enhances your brand’s reputation in the market.
5. Enhanced SEO and Ranking: By using Crowdscore in your digital marketing, you strengthen your visibility in search engines.
Ten Smart Ways to Use Your Award
Smartson Crowdscore is a powerful tool that can be utilized in various ways to maximize its impact:
1. Via Your Retailers: Place the award on products in-store and online to drive sales.
2. Directly on Your Website: Leverage the long-tail effect and highlight your award directly to visitors.
3. In Advertising: Use Crowdscore in everything from banners to social media to boost credibility.
4. On Packaging: Consumers want to make smart choices; your award helps them choose wisely.
5. Events: Use the award in booths and at festivals to stand out.
6. Press & PR: Communicate your approval to the media and build brand credibility.
7. On the Store Shelf: Increase conversions at the point of purchase by showcasing your award.
8. Video Promotions: Strengthen your visual presence by including Crowdscore in your video campaigns.
9. Native Ads: Integrate your award in content that builds brand awareness and trust.
10. Print & Brochures: Showcase the award to both partners and customers in printed materials.
Four Clear Steps to Earn Your Award
The path to earning a Smartson Crowdscore is simple and clear:
1. Invitation: We invite your average consumer to test the product in its proper environment. The selection process is a key part of our work, and the minimum number required to receive an award is 10 participants.
2. Logistics: We ensure that each test pilot receives the product in the best possible way, whether through in-store pickup, courier service, or our e-commerce solution.
3. Testing Phase: The testing period varies depending on the product category, but a standard test lasts 8-12 weeks. During these weeks, test pilots receive clear instructions and support at every step.
4. The Report: After the test, you receive a detailed report and your award in local languages as well as in English. All results are published on Smartson, providing you with an easy link to share.
Background: The History of Smartson Crowdscore
Since its launch in 2014, both global and local brands have used Smartson Crowdscore as a central part of their marketing communication. The award has helped companies clearly communicate their product quality and credibility to their target audience and has become a recognized symbol of consumer trust. In 2024, we marked a significant milestone in Crowdscore's history by updating the format and introducing new colors, all to meet market demands and maintain its position as the most sought-after customer award on the market.
Discover how Smartson can boost your business – book your demo now: Schedule here!