9 out of 10 enjoy researching

So many of us research before purchasing a trip, a product or before going to a restaurant because we want to make sure our hard earned money is spent wisely.

However, do we enjoy doing this research or do we do it begrudgingly? Our consumer report shows that 91% of the respondents find the research enjoyable.

The most interesting product categories for research are home electronics and groceries together with home and leisure products. Other categories that were popular are beauty, services, pets & pet products along with health products. Maybe the journey is part of the goal after all?

The Smartson Consumer Report gives us an insight in how recommendations are part of every stage in the purchase journey. Over 8,000 respondents have given their answers and provides us with knowledge to help you make smarter decisions for your business, create better content for digital channels or find a strategy for paid media.

Want to get more insights from the report, click on the tag below “Smartson Consumer Report 2020”. Have a great day!

Lina Svanholt Sims

2020-05-04