Choosing the right painting tools can make all the difference in a successful renovation project. Since 1946, Anza has been developing innovative and reliable products for both DIYers and professional painters. Through the Smartson Crowdscore, Anza gains verified customer insights that strengthen the brand and guide consumers in their purchasing journey. We spoke with Marie Sennevik, Brand Manager at Anza, about the importance of customer reviews and how Anza works to inspire more people to start their projects.
What drives you in your work, and what do you find most inspiring about working in the DIY segment?
- What drives me is the opportunity to guide and inspire customers throughout their renovation projects. Being a helping hand—from choosing the right products in-store to actually carrying out a painting project at home—is incredibly rewarding. The hardest part is often just getting started.
- The most inspiring aspect of working in the DIY segment is lowering the threshold for people to begin their projects. By reaching customers at the right time with the right inspiration and guidance, we want to make them feel confident and motivated to complete their projects.
Can you tell us a bit about Anza and the brand’s role today?
- Anza is a Swedish brand that develops and manufactures high-quality tools for DIYers. Our driving force has remained the same since we started in 1946—to make painting easier.
- That’s why we work actively to provide advice and guidance, both in stores and digitally, to help DIYers succeed with their painting projects.
What product will be tested, and what insights do you hope to gain from the test pilots?
- We will be testing our 2-in-1 Terrace Tool, which can be used for both sanding and applying terrace treatments. The tool makes it easy to apply a thin, even layer of oil or stain, ensuring a long-lasting result.
- We hope that test pilots will experience how simple it is to achieve great results with the right tools and that they will recognise the benefits of our terrace tool compared to other application methods.
How do you see the value of authentic consumer reviews in strengthening Anza’s brand within the DIY sector?
- With the Smartson Crowdscore as a quality seal, we can build consumer trust, increase conversions, and strengthen our brand. We know that recommendations make a big difference—when customers see that others appreciate a product, they are more likely to purchase it.
- We also want consumers to understand the difference between high-quality painting tools and low-cost alternatives and how reviews can help them make better purchasing decisions.
What role do customer reviews play in your work to develop new products and strengthen Anza’s position in the market?
- The painting tools market is highly competitive, with many low-cost alternatives, so building trust through genuine reviews is crucial for us. Smartson is the perfect independent partner to gather customer opinions and insights. By listening to test pilots' feedback, we can develop even better products while ensuring that we meet consumer needs and expectations.
Curious to learn more? Let us help you build trust with authentic customer reviews: Book A Demo Today
Photocred:@designbycilla