Gardena’s popular hose box has recently received the highest distinction from Smartson’s test pilots. A total of 80 participants from across the country contributed with their reviews, and every one of them recommends the product to a friend, giving it a crowdscore of 100%.
A Role Focused on Brand Development
Today, we meet Olivia Gustafsson, Marketing Manager for Gardena in Sweden, to learn more about their future focus, the goals behind their collaboration with Smartson, and their perspective on the test pilots’ feedback.
Congratulations on earning the trust of consumers and such strong recommendations.
– Thank you so much! We are very happy and proud of the results we received for our Crowdscore. It’s truly exciting that so many appreciate our hose box.
As Marketing Manager for Gardena in Sweden, Olivia has a central role in developing and implementing plans to strengthen the brand.
– In short, my role is to develop and implement plans that strengthen the brand and ensure that campaigns and communications reach the right audience.
Keys to the Collaboration
Gardena has clear goals for its marketing activities, and the partnership with Smartson was no exception.
– The goal of the campaign was to strengthen Gardena’s image as a brand that stands for high quality.
Olivia explains that they face challenges from low-cost products in various segments and that building trust and credibility through authentic reviews is a top priority.
– We also wanted to facilitate consumers’ purchasing decisions with the help of Smartson’s Crowdscore. Today’s consumers are not only looking for good prices but also reviews that can help them make informed purchasing decisions.
Smooth Process and Clear Results
Collecting Ratings & Reviews via Smartson turned out to be a successful strategy for Gardena. Olivia highlights the process as being very smooth:
– Working with Smartson has been very easy and flexible. They had a clear structure and plan from the beginning, which felt very reassuring.
The results of their Crowdscore have not only been rewarding but will also create long-term value.
– The results we achieved with our Crowdscore will absolutely add value for us in the long term.
Feedback as Part of the Marketing Strategy
The feedback and reviews from test pilots play an important role in Gardena’s future marketing and sales efforts.
– We will communicate and use the results across our various channels, both online and offline – in stores, on packaging, in marketing, and more.
Additionally, they plan to collaborate with their customers to highlight the reviews on their e-commerce platforms.
– Together with our customers, we will also showcase the reviews on their e-commerce platforms.
Future Opportunities
The collaboration with Smartson has inspired Gardena, and they see opportunities to use similar concepts for other products in their portfolio.
– We definitely see opportunities to test similar concepts with other products in our portfolio. We are very satisfied with the support we have received and would gladly return as a customer of Smartson.
With a successful collaboration behind them and a strong focus on building trust and credibility, Gardena continues to strengthen its position in the market – proving that quality is always the right choice.
About the Test
Manufacturer: Gardena
Number of Applicants Over 7 Days: 1,247
The test was conducted by Smartson on behalf of Gardena, where test pilots purchased the product at a reduced price. Their mission was to write honest reviews and share photos from the test with Smartson, which could then be shared with Gardena’s resellers.
Quotes from Test Pilots
“This is not a hose that tangles. It has great flexibility, is easy to roll out/in, set to the desired length, and store the various nozzles at the hose box. My 4-year-old son performed the installation while I supervised. It went brilliantly!”
/Patrik Wahlund
“The material and robust construction give a sense of high quality and durability. The spring mechanism works well, responding directly and accurately. The hose is surprisingly long and reaches across the entire garden, which is a big plus. It was easy and intuitive to mount the wall-mounted hose box.”
/Elisabeth Bergagård
“The design and color of the hose reel made it look great on the wall, and it was convenient that it could be folded in. The hose reel felt sturdy and was easy to use, even for the kids, and the automatic rewinding is worth its weight in gold.”
/Linda Despotovic
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