New launches with customer reviews

As the seasons shift, so does the landscape of consumer engagement. Electrolux, a Swedish pioneer in home appliances, is embarking on a journey of deeper collaboration within the focus on Ratings & Reviews with Smartson - The Recommendation Agency this autumn.

The ongoing partnership between Electrolux and Smartson exemplifies the dynamic interplay between brands and consumers in the digital era. By valuing and acting upon customer feedback, Electrolux showcases its dedication to not just producing high-end appliances but fostering relationships rooted in trust and understanding for customers needs.

New test pilot activities starts soon

Digital Strategist Gustaf Jilkén highlights the ongoing collaboration, emphasizing Ratings & Reviews as new product reviews activities are meeting the test pilots in Sweden.

- For Electrolux and Smartson, customer reviews are pivotal in building strong and lasting relationships with customers. By harnessing the power of customer feedback across our channels and collaborating with e-commerce partners, we can listen to direct input from users and gain deeper insights into their preferences and needs.

- This not only enables them to create products that better match customer expectations but also builds a credible reputation and trust in the market. By openly amplifying customer voices, Electrolux reaffirms their dedication to offering high-quality products that truly make a difference in people's lives, says Gustaf Jilkén.

Customer reviews directly from the start

Project Manager Ellinor Jyrell recognizes the significance of the collaboration thus far and emphasizes the importance of working with a customer-centric approach.

- The collaboration between Electrolux and Smartson is one that has stood the test of time. Through this partnership, both companies have understood the immense value of gathering authentic customer feedback in an early stage of launching products. Each product review becomes a stepping stone in the evolution of Electrolux's offerings, adapting them to meet the dynamic needs of consumers. This commitment to customer-centricity has allowed the partnership to flourish over the years, says Ellinor Jyrell, Project Manager at Smartson.

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