Pets really engages people and if you add on a bit of marketing where the consumer isn't put first but the actual pet, it's set for success. This category have produced a crazy amount of images and messages, for example we had a camapign where we had over 3,000 posts from the selected test pilots and their cats before we had even shipped the products!
Good products deserves to be experienced.
Cat or dog owners will be invited to participate as test pilots through Smartson's channels and social media. Because we've run a few campigns like these, both us and Facebook know what these audiences look like, so the brand can reach owners all over the country. Smartson's friends that doesn't have any pets, help us by telling their friends.
The application numbers between 6,000-10,000 consumers shows that the brand manages to create curiosity and interest through sharevertising.
The consumers deserve transparency and to be listened to.
The applications comes through the campaign site and the test pilots presents their genuine experiences. After the test period, the reviews are shown, both good and bad, and the product receives it's crowdscore.
We wish we could show the intent-to-buy from these campaigns when the brands have been very happy with them. The curious people can take a look on our post about the impact on test pilots and draw their own conclusions about crowdscore and how high the intent-to-buy should be.
A good result deserves to be spread!
A good result should be spread and there's two ways of doing that.
1) To create interest and curiosity in social media.By telling and showing what other consumers think - it's an informative message showing others thought the product was good and therefore other consumers should consider trying it as well. Boasting about your own products leaves a bad taste but other consumers' recommendations work really well in social media.
2) Winning the point of pruchase in store!It is sometimes described as a war out on the shelves and a product's crowdscore can be used as a weapon to point the buying decision in the right direction. Some brands have seen an increase of test buying the product, and also seen a greatly increased coupon redemption (which is normal as you can quite quickly get a message through in connection with the purchase and crowdscore coupons with a discount have also given higher purchase figures.)
Sharevertising can help brands finding the target audience, engage thousands and spread their experiences. Do contact us and we will happily tell you more about it.
Campaign pages for dog and cat food.
There will probably be more to follow…