End of campaign film: Dr Oetker commercial
Dr Oetker's sales grew by 40% year to year by making really good pizzas and let the test pilots' recommendations give credibility to the message.
SF Studios building digital growth
Since 2016 Smartson has worked with SF Studios and their streaming services SF Anytime and SF Kids Play. A strategic and operational collaboration where the starting block was an insight analysis and focus interview. This was the basis for a long term partnership with the goal of creating more recommendations, conversions and user-generated content.
Thousands rallied in digital coffee break
“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” - Maya Angelou
Video for the B2B purchase journey - Mercedes-Benz Sprinter
The new Sprinter from Mercedes-Benz hit the Nordic roads in 2018 with the ambition to set a new standard for vans, closing in on the brand’s passenger cars, both in comfort and safety. This in order to improve the workday for those driving Mercedes. Here we share some insights from the launch of the new Sprinter, where 10 professional drivers were assigned the task of putting the car through a test during 3 workdays.
Word-of-Mouth and crowdscore
- The tendency is to rely more on information from friends, says Pernilla Jonsson, partner at research firm Kairos Future. She works with trend spotting, market research and consumer behaviour and looks to Word-of-Mouth (VoM) as by far the strongest source of marketing. The reason can be traced to a change in consumer behaviour with bought communication no longer having the same high credibility as before and consumers seeking genuine experiences, says Pernilla.