Authentic content at the heart of Weber's Nordic launch
We are not metal benders - we are in the entertainment business. Weber sees the BBQ as a gathering point for unforgettable experiences. Andreas Thorén, Consumer Marketing Manager, talks about the strategic launch of the new Lumin electric BBQ. Take part in this year's big balcony party with Smartson.
Dr. Oetker launch with video challenge
Dr. Oetker launches My Pizza Slice in partnership with Smartson - 1000 test pilots get to try different flavors in this spring’s biggest pizza test on the platform.
European Review Collaboration for Axkid
The Swedish brand Axkid is investing internationally - the company has had test pilots from Germany, Great Britain and Sweden evaluate their car seat on behalf of Smartson. After the test, 96% of the families chose to recommend Axkid ONE 2 to a friend.
Green launch for Beiersdorf in the Nordics
The need for more sustainable products is great regardless of industry. Today we get the opportunity to talk trends and sustainability with Olivia Carlryd, Jr Brand Manager at Hansaplast, Beiersdorf. Hi Olivia, nice to meet you.
Higher reach for C More Original Series
Autumn is a perfect time for a series! C More is creating more and more original series and wants more people to discover the content together with Smartson.
How OLW went viral with Sweden’s biggest crisp test
Not all marketing efforts goes viral, but when OLW and Smartson launched the “snackiest” brand box of the year with 6 new products, the range and interest peaked overnight.
HP laptop testing across Scandinavia
In an ongoing collaboration, Smartson, specialising in Ratings & Reviews, has partnered with HP to conduct extensive laptop testing across Sweden, Norway, and Finland.
Increase transparency with UGC - 5 style-forming video cases
Something we are proud of is how Smartson's co-creators, the test pilots, contribute with such great commitment. In many of our activities, consumers get to try a product and then share their opinions.
Lönneberga invites all of Sweden to experience and create with new flavours
Stockholm, 2024-04-25: Today is the launch of the videos where we invite all of Sweden to craft their best sandwich combinations and share them via TikTok, Instagram & Youtube. Smartson and Lönneberga continue their collaboration by working customer-centrically with a focus on User Generated Content, insights, and in-store sampling.
Lönneberga launches new creative taste test
Lönneberga is introducing exciting innovations in the world of spreads: Today we meet with Brand Marketing Manager Hanna Flybring to discuss brand strategies and the major product launch for the autumn.
Mercedes-Benz launches the T-Class with Smartson
People trust people - Mercedes-Benz T-Class was launched in 2022 using unique concepts for different channels. Smartson's role was to attract the target group and follow them in their everyday life with the new T-Class.
Nordic BBQ Party with Weber
Smartson brings a Nordic BBQ feast to life through authentic product feedback and engaging testimonials. Join us across Sweden, Norway, Denmark and Finland as passionate test pilots review the Weber Lumin Compact.
Reviews highlight strategic launch for Lifebike
How will you get to work this spring? Let us tell you about our partner Lifebike's strategic launch of new models, as the cycling season kicks off here in the Nordics. Follow the project and learn about the 4 key points of the partnership.
Spotlight on creative productions: Smartson's updated showreel
In the ever-evolving realm of marketing, we are excited to present our latest showreel — a comprehensive showcase of our recent accomplishments and creative pursuits. This is especially tailored for the perceptive gaze of professionals across multiple sectors, with the intention of offering insights into our innovative approaches and strategic acumen.
STIHL advances with customer-centric communication
Today we meet Emma Birgersson, Nordic PR & Communications Manager at Andreas Stihl Norden AB to learn more about the importance of customer-centric work - from Ratings & Reviews to creative testimonial videos in local languages. Hello there Emma - what tasks are included in your role?
Travel lovers are invited to experience Roslagen
Visit Roslagen and Smartson join forces this summer for a big initiative to share experiences with 12 dedicated travel teams. The assignment focuses on user recommendations and will generate genuine content for digital channels such as YouTube and Instagram.