interview
Authentic content at the heart of Weber's Nordic launch

We are not metal benders - we are in the entertainment business. Weber sees the BBQ as a gathering point for unforgettable experiences. Andreas Thorén, Consumer Marketing Manager, talks about the strategic launch of the new Lumin electric BBQ. Take part in this year's big balcony party with Smartson.

case
Dr. Oetker launch with video challenge

Dr. Oetker launches My Pizza Slice in partnership with Smartson - 1000 test pilots get to try different flavors in this spring’s biggest pizza test on the platform.

interview
European Review Collaboration for Axkid

The Swedish brand Axkid is investing internationally - the company has had test pilots from Germany, Great Britain and Sweden evaluate their car seat on behalf of Smartson. After the test, 96% of the families chose to recommend Axkid ONE 2 to a friend.

interview
Green launch for Beiersdorf in the Nordics
case
Higher reach for C More Original Series

Autumn is a perfect time for a series! C More is creating more and more original series and wants more people to discover the content together with Smartson.

case
How OLW went viral with Sweden’s biggest crisp test
case
HP laptop testing across Scandinavia

In an ongoing collaboration, Smartson, specialising in Ratings & Reviews, has partnered with HP to conduct extensive laptop testing across Sweden, Norway, and Finland.

inspiration
Increase transparency with UGC - 5 style-forming video cases
case
Lönneberga invites all of Sweden to experience and create with new flavours

Stockholm, 2024-04-25: Today is the launch of the videos where we invite all of Sweden to craft their best sandwich combinations and share them via TikTok, Instagram & Youtube. Smartson and Lönneberga continue their collaboration by working customer-centrically with a focus on User Generated Content, insights, and in-store sampling.

interview
Lönneberga launches new creative taste test

Lönneberga is introducing exciting innovations in the world of spreads: Today we meet with Brand Marketing Manager Hanna Flybring to discuss brand strategies and the major product launch for the autumn.

interview
Mercedes-Benz launches the T-Class with Smartson
case
Nordic BBQ Party with Weber

Smartson brings a Nordic BBQ feast to life through authentic product feedback and engaging testimonials. Join us across Sweden, Norway, Denmark and Finland as passionate test pilots review the Weber Lumin Compact.

case
Reviews highlight strategic launch for Lifebike
creativecontent
Spotlight on creative productions: Smartson's updated showreel

In the ever-evolving realm of marketing, we are excited to present our latest showreel — a comprehensive showcase of our recent accomplishments and creative pursuits. This is especially tailored for the perceptive gaze of professionals across multiple sectors, with the intention of offering insights into our innovative approaches and strategic acumen.

interview
STIHL advances with customer-centric communication

Today we meet Emma Birgersson, Nordic PR & Communications Manager at Andreas Stihl Norden AB to learn more about the importance of customer-centric work - from Ratings & Reviews to creative testimonial videos in local languages. Hello there Emma - what tasks are included in your role?

inspiration
Travel lovers are invited to experience Roslagen

Visit Roslagen and Smartson join forces this summer for a big initiative to share experiences with 12 dedicated travel teams. The assignment focuses on user recommendations and will generate genuine content for digital channels such as YouTube and Instagram.

ugc
Viaplay Original enlist 1,750 reviewers ahead of series launch