smartson consumer report
Discover the power of reviews with the Smartson Consumer Report 2023

What does it take to become a highly recommended brand in 2023? Smartson's latest consumer report, based on the experiences of nearly 7,500 Nordic consumers, helps us understand which factors are important and how we can act both - strategically and tactically as a customer-centric brand.

smartson consumer report
Most frequently purchased product categories online

E-commerce have been rapidly evolving in recent years, as consumers increasingly embrace the convenience and accessibility of online shopping. As part of the Smartson Consumer Report 2023, we delved into the online shopping habits of nearly 7,500 Nordic consumers  during the year 2022.

trends
Brian Solis on 2020

Listen up as one of the industry's top digital marketers, Brian Solis, explains his thoughts on 2020. Sounds a bit familiar? Share and care…Genuine experiences haven't and probably won't ever go out out of fashion.

trends
High awareness of Smartson in Sweden

Curious about how many Swedes know of Smartson and how recommendations affect a buying decision? We had YouGov ask a selection of questions to 1,000 representatively selected Swedes, aged 18-74 years, and here are the answers.

trends
Trendspotting 2019 - Coupons and new customer journeys

Coupons and their future were the focus when Clear Event took Berns in Stockholm by storm on October 4th. Smartson was curious to hear about exciting news and inspiring trends in the FMCG field.