smartson consumer report
Discover the power of reviews with the Smartson Consumer Report 2023

What does it take to become a highly recommended brand in 2023? Smartson's latest consumer report, based on the experiences of nearly 7,500 Nordic consumers, helps us understand which factors are important and how we can act both - strategically and tactically as a customer-centric brand.

smartson consumer report
Most frequently purchased product categories online

E-commerce have been rapidly evolving in recent years, as consumers increasingly embrace the convenience and accessibility of online shopping. As part of the Smartson Consumer Report 2023, we delved into the online shopping habits of nearly 7,500 Nordic consumers  during the year 2022.

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Brian Solis on 2020
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High awareness of Smartson in Sweden
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Trendspotting 2019 - Coupons and new customer journeys