Curious about how many Swedes know of Smartson and how recommendations affect a buying decision? We had YouGov ask a selection of questions to 1,000 representatively selected Swedes, aged 18-74 years, and here are the answers.
- The survey is proof that Smartson's brand have a distinct position among Swedish consumers. We have seen a strong growth in 2014 and 2015 and it's particularly pleasing that our crowdscore, our symbol of recommendations, would affect over 55 percent to choose a product with the award, says Karl Händel, CEO Smartson.
Engaging marketing creates a snowball effect- Our model have created some great spillover effects together with our clients and users - the commitment for Smartson's sharevertising shows a clear upward trend and in the last months we've seen how 5 brands have used their crowdscore in their television commercials. We will follow up over time with the YouGov study to measure the progress.
Text version of the results from YouGov between 22nd to 23rd of April 2015
1) Have you heard about Smartson's service?
Yes: 36,69 %No: 55,56 %N/A: 7,75 %
2) Smartson allows consumers to try products and then compiles their opinions. How many that tested, and the proportion who recommended the product, is summed up in a symbol. The picture shows some examples of products that have used the symbol in their marketing. Have you ever seen Smartson’s symbol in marketing?
Yes: 24,58 %No: 64,48 %N/A: 10,94 %
3) Have you or a friend of yours ever tested products through Smartson?
Yes: 21,34 %No: 58,9 %N/A: 19,76 %
4) Imagine you're buying a new product and you're comparing between several options. One of the products have been recommended by Smartson's test pilots. Do you think that the recommendation from the test pilots would affect your interest in choosing this particular product?
Would be more interested: 55,41 %Would be less interested: 2,47 %Would not affect me: 42,12 %
Interview period and data collection method:The survery was conducted during the period 22nd to 23rd of April 2015 via Sweden’s YouGov internet panel.
Selection:The survey was conducted among men and women 18-74 years of age in Sweden. An e-mail invitation was sent out to people who fit the criteria for the study. The sample is representative of the Swedish population in terms of gender, age and region.
Analysing the data:The data was analysed based on the criteria of gender, age and region against the background of a model from Statistics Sweden, so that the result is representative of the population in relation to the total number of people who participated in the survey.