Marketing • Smartson for Business

Marketing

New collaboration with business school

What will be the keys to future marketing? In a new partnership with Jönköping International Business School, Smartson will collaborate within the field of Marketing Management. Linnea Lind (External Relations, Jönköping University), who is the initiator of the partnership, has now started the first exchange with Smartson where 5 students will contribute with theoretical and practical knowledge. –Smartson helps to give the students a real opportunity to put what they learn theoretically to practise.

Creative Content

25 content ideas for your social channels

There are a lot of us who create content for social media and maybe you have a week, month or year ahead of you where nothing is planned and you need some inspiration? If so, we have a whole bunch of tips for you to get the ball rolling. If you work with a content calendar, it is a perfect opportunity to highlight the ideas that match your brand, target group, channels and above all, your goal with the content work.

Video

5 tips for a relaxed video interview

Still not on board the video train? We know that you probably are fully aware that video in your digital marketing will give you a wider brand attention, rank you higher in search engines and provide a great tail effect for extensive use. But did you also know that video is four times more likely to be watched compared to written content. And that 85% of prospects looking at product videos are more likely to end up buying.

Interview

Facebook’s best tips for smart marketing

We continue to share insights into smart marketing through inspiring people we meet in our work. Today we have an exciting meeting with Rebecca Kortenius from Facebook. We are obviously curious to hear about her best tips for effective marketing and what the future holds for Facebook and Instagram. Welcome to a new episode of “Smartson meets”! This is Rebecca Rebecca is an expert on the Nordic market and has global insights from her position in Dublin.

Study

2017: The Year Of The Micro-Influencers

A study by HelloSociety, which was acquired last year by the New York Times, shows that ”micro”-influencers, or accounts with 30,000 or fewer followers, are more beneficial for marketers to work with. Quality over quantity Using celebrities will give you a high reach, thousands or even millions of followers, but the problem is the credibility. – When it comes to celebrity accounts, who have maybe millions of followers nobody actually believes that a celebrity is a real fan of a product they’re trying to sell, says Kyla Brennan – founder and CEO of HelloSociety.

marketing

Credibility and brand message

Why credibility is of importance in marketing With the opportunity for people to reach out to a larger network and share information with one another, credibility have become increasingly important for consumer choices and purchase decisions. The evidence suggests that companies have much to gain by being more transparent in their marketing and thus become more credible. “If you aren’t transparent and honest in your marketing, it could hit you back with negative publicity.