Study
A study by HelloSociety, which was acquired last year by the New York Times, shows that ”micro”-influencers, or accounts with 30,000 or fewer followers, are more beneficial for marketers to work with.
Quality over quantity Using celebrities will give you a high reach, thousands or even millions of followers, but the problem is the credibility.
– When it comes to celebrity accounts, who have maybe millions of followers nobody actually believes that a celebrity is a real fan of a product they’re trying to sell, says Kyla Brennan – founder and CEO of HelloSociety.