2017: The Year Of The Micro-Influencers
A study by HelloSociety, which was acquired last year by the New York Times, shows that ”micro”-influencers, or accounts with 30,000 or fewer followers, are more beneficial for marketers to work with.
5 questions you must ask your brand in 2024
Entering the new year brings an opportunity to delve into the fundamental aspects of brand building. To set the stage for success, here are 5 key strategies that provide you with the tools to shape a powerful and recommended brand in the coming year.
5 tips for a relaxed video interview
Still not on board the video train? We know that you probably are fully aware that video in your digital marketing will give you a wider brand attention, rank you higher in search engines and provide a great tail effect for extensive use.
5 tips on creating your next brand book
Stockholm. To put your company or marketing team in focus and take a clear direction requires creativity, collegial energy and framework for successful work.
8 key points for recommended brands
Becoming a recommended brand requires hard work and consistent effort, but it can be achieved with the following steps:
Lönneberga invites all of Sweden to experience and create with new flavours
Stockholm, 2024-04-25: Today is the launch of the videos where we invite all of Sweden to craft their best sandwich combinations and share them via TikTok, Instagram & Youtube. Smartson and Lönneberga continue their collaboration by working customer-centrically with a focus on User Generated Content, insights, and in-store sampling.
Nestlé’s Ludvig Steén: Why user-generated content is important
In a time which is increasingly governed by algorithms and data, it’s easy to forget about the human factor in today’s marketing.
Recommendations generates new visits with opticians
We meet up with Optician Carl Fredrik Kanington at Lenson for a conversation about opticians, recommendations and the new exciting lenses we can find today.
Today’s customers are won with tomorrow’s sales strategy
The researcher, author and lecturer Malin Sundström specialises in the development of digital trade and consequences for future buying behaviour. Malin works at the Swedish Institute for Innovative Retailing (SIIR), whose aim is to offer a research environment where trading companies can develop new business ideas and digital strategies.
Cetaphil’s successful launch with strong recommendations
The challenge of creating a foundation for a successful launch together with many ideas and a tight budget is often a difficult nut to crack.
What's your opinion about our new crowdscore goody bag?
Today we'll look at two methods to create, spread and accelerate consumers' perceptions of a product or service. From a digital invitation on behalf of Arla with over 20 000 applications to an engaging meeting in the public space. Take a look at our new goody bag and crowdscore promotion through the videos below.