2017: The Year Of The Micro-Influencers
A study by HelloSociety, which was acquired last year by the New York Times, shows that ”micro”-influencers, or accounts with 30,000 or fewer followers, are more beneficial for marketers to work with.
5 questions you must ask your brand in 2024
Entering the new year brings an opportunity to delve into the fundamental aspects of brand building. To set the stage for success, here are 5 key strategies that provide you with the tools to shape a powerful and recommended brand in the coming year.
Lönneberga invites all of Sweden to experience and create with new flavours
Stockholm, 2024-04-25: Today is the launch of the videos where we invite all of Sweden to craft their best sandwich combinations and share them via TikTok, Instagram & Youtube. Smartson and Lönneberga continue their collaboration by working customer-centrically with a focus on User Generated Content, insights, and in-store sampling.
Recommendations generates new visits with opticians
We meet up with Optician Carl Fredrik Kanington at Lenson for a conversation about opticians, recommendations and the new exciting lenses we can find today.
Today’s customers are won with tomorrow’s sales strategy
The researcher, author and lecturer Malin Sundström specialises in the development of digital trade and consequences for future buying behaviour. Malin works at the Swedish Institute for Innovative Retailing (SIIR), whose aim is to offer a research environment where trading companies can develop new business ideas and digital strategies.
What's your opinion about our new crowdscore goody bag?
Today we'll look at two methods to create, spread and accelerate consumers' perceptions of a product or service. From a digital invitation on behalf of Arla with over 20 000 applications to an engaging meeting in the public space. Take a look at our new goody bag and crowdscore promotion through the videos below.