Today we'll look at two methods to create, spread and accelerate consumers' perceptions of a product or service. From a digital invitation on behalf of Arla with over 20 000 applications to an engaging meeting in the public space. Take a look at our new goody bag and crowdscore promotion through the videos below.
The importance of carrying the message
New case with Arla where we handed out 2000 Yoghurtkvarg to engaged consumers in the morning rush hour. All packaged in an exclusive bag which is easy to carry, lift the recommended product and tells the story behind the consumers experiences.
Crowdcsore promotion video
In our work with Arla, we created this film on the theme of crowdscore and the personal experiences around the country.
About the Campaign
Product: YoghurtkvargClient: ArlaNumber of test pilots: 500Number of applicant: 20,436Test Period: Spring 2015
Each test pilot got a voucher to pick up any flavor of Arla Yoghurtkvarg. Crowd Core goody bag Stockholm: Autumn 2015