Stockholm, September 9, 2024 – For 25 years, Smartson has been a prominent player in the world of reviews and smart insights. The company started as an ambitious startup in 1999, and a quarter of a century later, we are ready for the next chapter.
During an era of rapid digitalization, Smartson has been part of the evolution of consumer behavior and purchasing patterns online. Digitalization has played a crucial role in this transformation. As part of our celebration, we are launching a film today that highlights 25 iconic cases, showcasing how we have helped our clients position themselves in an increasingly customer-centric world. We’ll watch the film together with Karl Händel, CEO of Smartson, who will share his thoughts on this milestone.
Discover how Smartson can boost your business – book your demo now: Schedule here!
- We have always been committed to putting the consumer in the driver’s seat, and it is with immense pride that we celebrate this milestone with all our users and partners. In our anniversary film ‘Smartson Iconics,’ we showcase 25 iconic cases that define our journey. These cases are more than just memories – they are milestones that demonstrate our ability to attract, engage, and convert through a customer-centric process.
Here are some of the memorable cases that changed the game:
- Canon EOS 550D (2010) – One of the first times we let early adopters use their own voices. Real users, real opinions.
- Swish (2013) – We were part of launching a breakthrough in payment systems that everyone now takes for granted.
- Arla Soft Ice (2013) – Broke records with over 27,000 applications in Sweden. We made "soft serve at home" a hot topic.
- Oatly Oat Drink (2013) – Our first UK test with 5,000 applications. We put oat milk on the map in the British Isles.
- Toyota RAV4 (2013) – First car test on ice, atop a mountain lake in Åre. We took testing to new heights – literally.
- McVitie's Digestive Cheesecake Creams (2014) – 10,000 test pilots, the largest cookie test ever in the Nordics?
- Nestlé Pro Plan (2015) – Debut in the Netherlands with over 4,000 testers for cat food.
- Cooper Vision (2016) – First product tested across eight markets in Europe. From Sweden to Spain.
- Visit Roslagen (2017) – Top three in Sweden for the best place marketing of the year.
- Pucko Mörk (2017) – The challenging campaign "Are You Ready to Be a Pucko?"
- SF Anytime (2018) – Over 10,000 new users for SF's platform.
- Yoplait Safari (2018) – Crowdscore directly on the packaging.
- Stihl iMow (2019) – Orange robotic lawnmowers were tested across the country.
- Microsoft Surface Go (2019) – First hybrid computer review.
- Yamaha MusicCast (2019) – A sonic revolution in streaming entertainment.
- Swedish Public Employment Services (2019) – First case with a government agency.
- Electrolux (2020) – Celebrated for having the most vacuum cleaners tested on the platform.
- OLW Brand Box (2021) – The most viral in its category.
- Logitech Litra (2022) – Created the perfect glow for all streamers.
- Giorgio Armani (2022) – First fragrance test with iconic GA.
- Samsung 98” (2023) – The largest TV test to date.
- Lifebike (2023) – Pedals with electric power.
- Weber Lumin (2023) – Barbecues across the Nordics with TV teams on site.
- Beauty Panel (2023) – The largest beauty test in the Nordics.
A big thank you to all our readers, brands, and test pilots who have made this journey possible. Without your engagement and insights, Smartson wouldn’t be what it is today. Together, we have built a platform where consumers’ voices truly make a difference – Real Voices – Smarter Choices.
Press contact
Karl Händel
karl@smartson.se
+46 70‑7586010
Discover how Smartson can boost your business – book your demo now: Schedule here!