Smartson Consumer Report 2021
Almost 8 000 Nordic consumers have shared their opinions on recommendations and consumer patterns in the 2021 Smartson Consumer Report. The past year, since the previous report, has been special because of the global pandemic where the digital recommendation* has increased its meaning. In this article, we highlight selected insights from the 2021 Smartson Consumer Report. We hope that you as a brand owner, seller or content creator will benefit from the knowledge we share.