Today, Smartson engages test pilots in Sweden, Norway, Denmark and Finland - from February 5th, Dutch consumers will be able to try new products and services as well as sharing their experiences through Smartson.
- The Netherlands is an interesting market for Smartson and we are quite similar both culturally and structurally. We launch smartson.nl in February 2015 - in addition to the website, we will initially recruit followers via email and social media, says Karl Händel, CEO.
Ahead of the first campaignFirst up is a campaign with Nestlé, where 1,500 test pilots get to try three kind of dog food from the PRO PLAN. In addition to reviewing the food, test pilots will focus on sharing photos and videos through social media.
- Nestlé is a key partner for Smartson and we look forward to working with them in the Netherlands. We have the opportunity here to communicate widely and generate commitment on the consumers terms in an open and transparent way. Similar to Sweden, PRO PLAN will work with their crowdscore if they receive strong recommendations, says Robert Zetterlund, Acocunt Director and Founder of Smartson.
Questions regarding Smartson's presence in the Netherlands?Contact Karl Händel - Smartson - CEO - 070-7586010 or e-mail:karl@smartson.se
Follow the test here:Facebook: https://www.facebook.com/smartsonnederlandWebsite: www.smartson.nl
Illustration: Jonny Jonasson/Smartson