Smartson re-launches the social canvas - sharevertising campaign centerSmartson's campaign page have a new digital profile with a simpler and more responsive user experience. We will roll out our new campaign page that is better suited for the mobile user in the middle of October.The advantage of the new campaign page is to make it easier to participate as a test pilot and take part of our content regardless of what screen size you use. More exciting news will be presented on smartson.se in the autumn.
How does this affect me as a client of Smartson?All active campaigns will get a new design for desktop and mobile devices. You need to supply fewer elements at the campaign launch, which will free up more time for you and your colleagues. We will contact all who have active ongoing campaigns with Smartson for more information.
The page looks cleaner - what have you reduced?Our focus is that we always display the most important information first in the campaigns different phases. Long texts are not suitable for mobile readers and today's fast information flow - we will be even more concrete in that communication. We have also decided to remove the whole rating scale of 1 to 10. There's only crowdscore now (vad ett crowdscore är här) that symbolises how good a product or service is. We live by the motto - simplicity creates clarity.
The greeting from the manufacturer gets a more central location?Yes, with the online social revolution the choice is easy. Brands base their identity on sensitivity and curiosity to become more personal. The reader will find longer texts, more images and complete product specifications on the client's site.
The team behind the re-launch is the entire company with Jonny Jonasson, Fredrik Westermarck, Anders Linder, Stina Hedin and Ulf Rödholm taking charge.
Any questions: Contact your account manager at Smartson or Karl Händel on 070-7586010 or at karl@smartson.se
The first campaign in the new format can be found here: Samsung Curved UHDTV