Digital strategist who takes brands to new heights

During the start of 2020, Smartson continued to focus on strengthening the expertise in User Generated Content, Creative Production and Social Media & Ads Management. One of our new stars is Sara Andersson who has 15 years of experience in digital communication and commercial media. Welcome Sara!

So what do we have on Sara? She is a very engaged person to work with, who is highly committed and has a passion for clear results and loves her training. Her education in communications and her work experiences at companies like EF Education First, Bauer Media and the Swedish Music Aid (Musikhjälpen) has helped Sara to become the passionate Digital Strategist she is today.

- I’ve been working with sales and marketing for over 15 years gaining my experience from TV commercials as well as digital arenas such as digital signage, podcasts, YouTube and Google. I’ve gone through market crises before but nothing like the Corona pandemic, so the start at Smartson in march was special for our clients and our team in Stockholm. It’s been a challenging time but the team has been great at welcoming me to the company.

Two collaborations to keep an eye on

- I’ve realised that our platform of customer centric communication is more relevant than ever, moving more and more towards faster and easier communication. Two projects I would like to highlight from my start is the launch of Elvie and the brand room with Prima Pet.

- Elvie is a health and lifestyle brand that develops smarter technology for women. They are important products for mothers and the communication makes me hopeful and engaged.

- We help Prima Pet to work with customer recommendations in both stores and digital platforms such as web, e-commerce and social media. The crowdscore will be printed on pack for each flavor and the content for social media is now promoted on different platforms.

An exciting match for your needs? Drop Sara a line or give her a ring and book a digital coffee hour to learn more about successful launches and strategic choices for your brand.

Sara Andersson
Digital Strategist
+46 70 758 60 17

About Smartson

Smartson is the leading Recommendation Agency in the Nordic region with 430,000 followers and are active across 8 markets in Europe. We help our clients with User Generated Content, Creative Production and Social Media & Ads Management. Among our collaborations you will find Arla, Dustin, Orkla Foods, Loréal, Coca-Cola Company, Nestlé among others.