Smartson celebrates 25 years of serving up reviews – Our newly launched branding and website aim to enhance the experience for test pilots, visitors, and brands. This year marks Smartson's 25th anniversary, and we're celebrating with a host of exciting updates. With refreshed branding and website, we’re introducing smart features to take the next step as a service.
A New Visual Identity Focused on the Future
The new branding pays homage to Smartson's history while clearly reaffirming the company’s position in the market. The platform is designed to cover eight markets in Europe: Sweden, Norway, Denmark, Finland, the UK, Germany, the Netherlands, and Spain.
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Changes Reflecting Our Growth
Smartson’s new branding is deeply rooted in its origins but also delivers a clear message about the future. With the new tagline, -Real Voices - Smarter Choices-, Smartson aims to convey the essence that has been central to the company for 25 years: helping consumers make smarter choices through honest and authentic reviews from real people. This message has always been the core of Smartson’s operations and will continue to be a cornerstone as the company evolves its offerings for both test pilots and brands.
-We are immensely proud to celebrate 25 years alongside our test pilots and partners. Our new branding and website not only reflect our history but also our vision for the future. With 'Real Voices - Smarter Choices' as our guiding principle, we continue to create value for both our test pilots and our partners,- says Karl Händel, CEO of Smartson.
"We look forward to launching new features that will further strengthen our position as a trusted platform for genuine recommendations"
A New Website Enabling New Functionality
Smartson’s new website is designed with the user in mind. With a more navigable structure, it’s easier for both test pilots and brands to access Smartson’s services.
For test pilots, the website offers enhanced tools for participating in tests, leaving reviews, and sharing experiences. For brands, new opportunities arise to engage and interact with an active audience. The website has been developed to be a dynamic platform where Smartson will introduce new features and improvements in the coming months.
Smartson Crowdscore - Updated Customer Award
One of the biggest announcements in conjunction with the anniversary is the updated version of the Smartson Crowdscore – Smartson’s consumer award.
The Crowdscore now comes in five colours and two formats, tailored to meet the market’s growing demand for Customer Awards. These updates make it easier for brands to showcase their test results from a broad group of consumers, enhancing trust among potential customers.
-Our goal is to be the best platform for authentic reviews. By listening to our test pilots and partners, we can continue to evolve and deliver even better experiences. We believe in the power of genuine recommendations and want to make it as easy as possible for everyone to contribute, says Anders Linder, Technical Operations Manager at Smartson.
In a time when authenticity and transparency are more critical than ever, it’s with great satisfaction that we see our service is more relevant than ever.
Journey of Authenticity and Transparency
In preparation for the celebration, Smartson also had the honour of reconnecting with one of it’s founders, Sikri Güner, who now serves as CFO. He reflects on the company’s journey from the early days of the internet and sees this celebration as an important milestone for the future.
-Over the past 25 years, Smartson has been a leading player in product testing and consumer reviews, with credibility always being our guiding principle. Both editorially and through our test pilots, we have adhered to our commitment to delivering honest and authentic reviews. In a time when authenticity and transparency are more crucial than ever, it’s with great satisfaction that we see our service is more relevant than ever. Genuine reviews drive sales, and we welcome the stricter legislation being introduced to counter misuse. We’re proud to be a company that does the groundwork and continues to create value for both consumers and brands, says Sikri Güner.
In conclusion, we at Smartson would like to thank all test pilots, brands, and partners who have been part of our journey so far, and we look forward to continuing to grow together over the next 25 years.
Contact:
Karl Händel
karl@smartson.se
+46 70‑7586010