Smartson for Business

Smartson Consumer Report

Most frequently purchased product categories online

E-commerce have been rapidly evolving in recent years, as consumers increasingly embrace the convenience and accessibility of online shopping. As part of the Smartson Consumer Report 2023, we delved into the online shopping habits of nearly 7,500 Nordic consumers during the year 2022.$content.mdcode.substring(0, 300).replaceAll("\**", "")

interview

Bridging academia and customer-centric marketing

We had the privilege of sitting down for an interview with Agneta Plāciņa, who recently completed her internship at Smartson and is currently studying at the International Business School in Jönköping, Sweden.$content.mdcode.substring(0, 300).replaceAll("\**", "")

Smartson Consumer Report

Discover the Power of Reviews with The Smartson Consumer Report 2023

What does it take to become a highly recommended brand in 2023? Smartson's latest consumer report, based on the experiences of nearly 7,500 Nordic consumers, helps us understand which factors are important and how we can act both - strategically and tactically as a customer-centric brand.What does it take to become a highly recommended brand in 2023? Smartson's latest consumer report, based on the experiences of nearly 7 500 Nordic consumers, helps us understand which factors are important and how we can act both strategically and tactically as a customer-centric brand. Book

case

New launches with customer reviews

As the seasons shift, so does the landscape of consumer engagement. Electrolux, a Swedish pioneer in home appliances, is embarking on a journey of deeper collaboration within the focus on Ratings & Reviews with Smartson - The Recommendation Agency this autumn.$content.mdcode.substring(0, 300).replaceAll("\**", "")

case

Nordic BBQ Party with Weber

Smartson brings a Nordic BBQ feast to life through authentic product feedback and engaging testimonials. Join us across Sweden, Norway, Denmark and Finland as passionate test pilots review the Weber Lumin Compact.$content.mdcode.substring(0, 300).replaceAll("\**", "")

interview

WellO2's new collaboration with Smartson

Simo Kekäläinen, Marketing Director at WellO2, discusses their upcoming collaboration with Smartson: ”From our perspective, customer stories are the most important piece of our marketing puzzle”$content.mdcode.substring(0, 300).replaceAll("\**", "")

interview

How your brand can build strength through sound

In a world where consumers are constantly bombarded with visual stimuli, sound is becoming increasingly important in creating a strong brand. We spoke to Hugo Perlskog, an expert in audio and branding, to learn more about how companies can use audio to communicate their values and messages, thus building a strong brand that engages and influences their customers.$content.mdcode.substring(0, 300).replaceAll("\**", "")

inspiration

8 key points for recommended brands

Becoming a recommended brand requires hard work and consistent effort, but it can be achieved with the following steps.$content.mdcode.substring(0, 300).replaceAll("\**", "")

case

Dr. Oetker launch with video challenge

Dr. Oetker launches My Pizza Slice in partnership with Smartson - 1000 test pilots get to try different flavors in this spring’s biggest pizza test on the platform.$content.mdcode.substring(0, 300).replaceAll("\**", "")