interview
We continue our tradition of interviewing vibrant personalities from the industry, and today we have the pleasure of speaking with Emma Ollikainen, a Finnish native who moved to Sweden five years ago. Emma has become an integral part of Nextory's team as their Influencer & Partner Manager. $content.mdcode.substring(0, 300).replaceAll("\**", "")
Smartson Consumer Report
Over three years of research through Smartson's Consumer Report have shown the truth about product research before a purchase among consumers. We believe this information is crucial for businesses and it highlights the importance of the products' overall reputation, including ratings and reviews. Let's dive into the reasons behind this trend that we've seen.$content.mdcode.substring(0, 300).replaceAll("\**", "")
creativeContent
In the ever-evolving realm of marketing, we are excited to present our latest showreel—a comprehensive showcase of our recent accomplishments and creative pursuits.$content.mdcode.substring(0, 300).replaceAll("\**", "")
We all know not all recommendation rates are the same, some make a real impact on us, while others don’t. As a part of Smartson Consumer Report 2023 we asked the question - How high should the product’s recommendation rate be before you would consider buying it? Keep reading to find out more about the power of high recommendation rates.$content.mdcode.substring(0, 300).replaceAll("\**", "")
case
In a new exciting partnership, Smartson and Wettex have come together to redefine the consumer experience in Sweden and Finland. This collaboration focuses on leveraging the power of Ratings & Reviews, Customer Awards (Smartson Crowdscore) and engaging content to inspire consumers to try the brand's products in daily life.$content.mdcode.substring(0, 300).replaceAll("\**", "")
In an ongoing collaboration, Smartson, specialising in Ratings & Reviews, has partnered with HP to conduct extensive laptop testing across Sweden, Norway, and Finland. $content.mdcode.substring(0, 300).replaceAll("\**", "")
inspiration
Entering the new year brings an opportunity to delve into the fundamental aspects of brand building. To set the stage for success, here are 5 key strategies that provide you with the tools to shape a powerful and recommended brand in the coming year.$content.mdcode.substring(0, 300).replaceAll("\**", "")
Lönneberga is introducing exciting innovations in the world of spreads: Today, we meet with Hanna Flybring, Brand Marketing Manager, to discuss brand strategies and the major product launch for the autumn.$content.mdcode.substring(0, 300).replaceAll("\**", "")
E-commerce have been rapidly evolving in recent years, as consumers increasingly embrace the convenience and accessibility of online shopping. As part of the Smartson Consumer Report 2023, we delved into the online shopping habits of nearly 7,500 Nordic consumers during the year 2022.$content.mdcode.substring(0, 300).replaceAll("\**", "")