Today we meet with Arbesko’s Stina Karlsson and she shares the thoughts behind the decision to put the Umeå safety shoe series - a Swedish innovation for hard working feet, through a user test. The results have been highlighted on the web, through social media, PR and retailers, and have generated very strong ROI.
The strategy for this partnership was built on three different components:
1. Attracting professionals from different industries to learn more about the Umeå series.