Real Voices - Smarter Choices: Unlocking the Power of Authentic Reviews
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Live: The Smartson Consumer Report 2025 is underway
Smartson has officially launched this year’s Smartson Consumer Report – a Nordic study exploring how consumers search, evaluate and decide what to buy. The report provides valuable insights for brands, retailers and decision-makers looking to better understand evolving behaviour and expectations in 2025 and in the future.
Wella Company: Connecting With Consumers Through Content
Sofia Tobisson, Digital Content Specialist at Wella Company, works at the intersection of brand and consumer experience. During a meeting in central Stockholm, we talked about content strategy, trends in the beauty industry, and why authentic customer voices are becoming increasingly essential in today’s digital landscape.
Anza builds trust through authentic customer reviews
Choosing the right painting tools can make all the difference in a successful renovation project. Since 1946, Anza has been developing innovative and reliable products for both DIYers and professional painters. Through the Smartson Crowdscore, Anza gains verified customer insights that strengthen the brand and guide consumers in their purchasing journey. We spoke with Marie Sennevik, Brand Manager at Anza, about the importance of customer reviews and how Anza works to inspire more people to start their projects.
The big grand philosophy
Finding the right target audience is a passion of ours, social media marketing another one. With optimised targeting and a friendly message we’ll help you find your target audience. And, just to brag a little, we are proud to have over 390,000 followers in our different channels – this equals power and vitality to your campaign.
What we do best
User Generated Content
Let your audience hear about you from credible and relatable people
Creative Production
Creativity is super essential when brand building in the digital era
Social Media & Ads Management
From building strategies to planning and implementing campaigns
What our customers say
"Smartson allow us to quickly come out with customer generated content and reviews about a product. The customer is not only looking for price or popularity but also recommendations that confirm that the product they are considering buying is good."
Karl-Johan Rydberg
"Working together with Smartson is simple, fun and motivating, which of course is a good starting point for a successful result. The goal of our venture is to place one of our most recommended products in a completely new context for this year’s Black Friday campaign."
Ebba Rimbäck
"Smartson enables us to directly reach our target group in an effective way to build credibility around our products and brands. The target group also gives us direct feedback and insights that we can manage and use in product development and in our communication."
Emma Birgersson