Real Voices - Smarter Choices: Unlocking the Power of Authentic Reviews

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News

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Celebrating 25 Years in The Review Industry

As we mark this incredible milestone, we’re excited to unveil our rebrand and refreshed website, designed to enhance the experience for our community of test pilots, readers, and brands. This is not a new brand, but a reimagined one, evolving alongside our community.

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Smartson Crowdscore: The Trusted Customer Award

In an era where consumers' voices play a crucial role in the success of brands, we are proud to present the updated version of our prestigious award – Smartson Crowdscore. With a history dating back to 2014, Crowdscore has become an award synonymous with credibility and quality. In 2024, we relaunched the award with a modern design, more color options, and two flexible formats to meet the market's needs for Customer Awards.

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Discover 25 Iconic Cases

For 25 years, Smartson has been a prominent player in the world of reviews and smart insights. The company started as an ambitious startup in 1999, and a quarter of a century later, we are ready for the next chapter.

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Attract. Engage. Convert.

The big grand philosophy

Finding the right target audience is a passion of ours, social media marketing another one. With optimised targeting and a friendly message we’ll help you find your target audience. And, just to brag a little, we are proud to have over 390,000 followers in our different channels – this equals power and vitality to your campaign.

What we do best

User Generated Content

Let your audience hear about you from credible and relatable people

Creative Production

Creativity is super essential when brand building in the digital era

Social Media & Ads Management

From building strategies to planning and implementing campaigns

What our customers say

"Smartson allow us to quickly come out with customer generated content and reviews about a product. The customer is not only looking for price or popularity but also recommendations that confirm that the product they are considering buying is good."

Karl-Johan Rydberg

"Working together with Smartson is simple, fun and motivating, which of course is a good starting point for a successful result. The goal of our venture is to place one of our most recommended products in a completely new context for this year’s Black Friday campaign."

Ebba Rimbäck

"Smartson enables us to directly reach our target group in an effective way to build credibility around our products and brands. The target group also gives us direct feedback and insights that we can manage and use in product development and in our communication."

Emma Birgersson

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