Real Voices - Smarter Choices: Unlocking the Power of Authentic Reviews
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Turning Passion Into Purpose: How Horses, Strategy & Storytelling Drive KRAFFT’s Brand Leader
With a lifelong passion for horses and a strong marketing background, Annie Wengsén has found the perfect balance between work and passion. Here, she shares her inspiration, career journey, and why authentic consumer feedback drives growth.
Top Crowdscores for Dr. Oetker Suprema in nationwide taste test
In collaboration with Dr. Oetker, Smartson invited 1,200 consumers across Sweden to test and evaluate the new Dr. Oetker Suprema pizzas. The outcome? Three flavors – three Smartson Crowdscore Awards – and consumer voices that are now carried forward into stores nationwide.
Live: The Smartson Consumer Report 2025 is underway
Smartson has officially launched this year’s Smartson Consumer Report – a Nordic study exploring how consumers search, evaluate and decide what to buy. The report provides valuable insights for brands, retailers and decision-makers looking to better understand evolving behaviour and expectations in 2025 and in the future.
The big grand philosophy
Finding the right target audience is a passion of ours, social media marketing another one. With optimised targeting and a friendly message we’ll help you find your target audience. And, just to brag a little, we are proud to have over 390,000 followers in our different channels – this equals power and vitality to your campaign.
What we do best
User Generated Content
Let your audience hear about you from credible and relatable people
Creative Production
Creativity is super essential when brand building in the digital era
Social Media & Ads Management
From building strategies to planning and implementing campaigns
What our customers say
"Smartson allow us to quickly come out with customer generated content and reviews about a product. The customer is not only looking for price or popularity but also recommendations that confirm that the product they are considering buying is good."
Karl-Johan Rydberg
"Working together with Smartson is simple, fun and motivating, which of course is a good starting point for a successful result. The goal of our venture is to place one of our most recommended products in a completely new context for this year’s Black Friday campaign."
Ebba Rimbäck
"Smartson enables us to directly reach our target group in an effective way to build credibility around our products and brands. The target group also gives us direct feedback and insights that we can manage and use in product development and in our communication."
Emma Birgersson