Real Voices - Smarter Choices: Unlocking the Power of Authentic Reviews
Book a demoNews
Quorn Builds Trust Through Taste and Consumer Approval
With 94% of Smartson’s test pilots recommending Quorn’s Salt & Pepper Tenders, it’s clear the brand has struck the right balance between taste and concept. For Caroline, Commercial & Shopper Activation Manager at Quorn, taste remains the biggest driver in encouraging more people to choose plant-based. We spoke with her about her journey in the food industry and how Quorn continues to shape the plant-based market in Sweden.
How MAM uses Crowdscore to build trust in premium baby products
With nearly 50 years of experience, MAM continues to innovate in the baby care category. We spoke with Charlotta Noori, Marketing Manager at MAM, about their latest product launches and how a 96% Crowdscore for the MAM Move electric breast pump is shaping their communication and boosting consumer confidence.
Industry Media Cover Smartson Consumer Report 2025
The Smartson Consumer Report 2025 has sparked widespread interest across Sweden’s leading business and retail media. Outlets such as Dagens Industri, Market, Ehandel, and IT Retail have all highlighted insights from the report - particularly how AI meets human trust in the future of consumer behaviour.
The big grand philosophy
Finding the right target audience is a passion of ours, social media marketing another one. With optimised targeting and a friendly message we’ll help you find your target audience. And, just to brag a little, we are proud to have over 390,000 followers in our different channels – this equals power and vitality to your campaign.
What we do best
User Generated Content
Let your audience hear about you from credible and relatable people
Creative Production
Creativity is super essential when brand building in the digital era
Social Media & Ads Management
From building strategies to planning and implementing campaigns
What our customers say
"Smartson allow us to quickly come out with customer generated content and reviews about a product. The customer is not only looking for price or popularity but also recommendations that confirm that the product they are considering buying is good."
Karl-Johan Rydberg
"Working together with Smartson is simple, fun and motivating, which of course is a good starting point for a successful result. The goal of our venture is to place one of our most recommended products in a completely new context for this year’s Black Friday campaign."
Ebba Rimbäck
"Smartson enables us to directly reach our target group in an effective way to build credibility around our products and brands. The target group also gives us direct feedback and insights that we can manage and use in product development and in our communication."
Emma Birgersson