Vileda invests in video testimonials in the Nordics

Stockholm, April 2023: Smartson and Vileda have started an exciting collaboration to increase Ratings & Reviews in Sweden, Denmark and Finland. The keys to the mission are based on collecting and sharing video testimonials and reviews from test pilots in the three local markets. With two new video formats, more people are inspired to share their video reviews.

Review programs in Sweden, Denmark and Finland

Among the products that will be reviewed in the first round are Vileda's new microfiber cloth, Microfibre 100% Recycled, and the Vileda UltraMax floor mop. Smartson's test pilots will provide honest and reliable reviews of the products, helping consumers to make informed purchasing decisions. Smartson's Ellinor Jyrell talks today about how the production took off on the theme of video production.

- The collaboration started with developing video productions to inspire the test pilots to share their experience with Vileda. The video productions have been directed by Henrik Hedin and showcase the products in a playful and effective way. The aim is that the videos will increase the test pilots engagement, creativity and also contribute to more ratings and reviews.

“The productions will increase the test pilots engagement, creativity and the amount of reviews”

Recycled at the center

Vileda is a well-known and respected brand in the cleaning industry that works to reduce its environmental impact by offering products made from recycled materials. The Vileda Microfibre 100% Recycled is an excellent example of their commitment to reducing waste and saving resources.

The working group with Albin Strid Bozac (Senior Marketing Manager) & Linda Andersen (Marketing Manager Nordic Consumer) looks with great interest at the outcome.

- We think it's fantastic that our customers have the opportunity to try out our products and to hear about their cleaning experience in a video review.

Vileda Microfibre 100% Recycled

Vileda Ultramax

- Consumers often look for authentic reviews - real people's experiences are valuable in making informed purchasing decisions. We also know that video is one of the most effective and credible forms of communication today. When we give the test pilots the opportunity to share their experiences in video format, we help to create a genuine experience of the product, which in turn allows the consumer to feel more confident in their purchase decision, says Ellinor Jyrell.

Project Team
Albin Strid Bozac, Vileda
Linda Andersen, Vileda
Ellinor Jyrell, Smartson
Anders Linder, Smartson
Lisa Olofsson, Smartson
Karl Händel, Smartson
Henrik Hedin, Smartson

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