This 45 minute documentary, created for the prestigious Bloomberg, is highly recommended! As the narrator says in the video “Transparency is no longer a choice. How brands deal with it is a choice”.
Some of the participating brands are Unilever, Pepsi, Patagonia, Virgin America, Under Armour och Zappos.
Click on the image above for the external link to an introduction to the documentary at www.bloomberg.com
Not sure of you have 45 minutes spare? Watch the trailer before you decide to bookmark it, email yourself the link or however you choose to remember to watch it later.
When you want to discuss how to put it into practise you know where to turn.