Download The Smartson Consumer Report 2021

Voilà! Now you have this year’s Smartson Consumer Report 2021 in front of you. A Nordic report on the force that are recommendations.

The past year, since the previous report, has been special because of the global pandemic where the digital recommendation has increased its meaning.

We see the recommendation as a collective name for tips, reviews and awards in various forms.

The physical store visit has been replaced many times by e-commerce, which has increased the importance of digital recommendations when consumers want to research an item before purchasing. In this report, we highlight selected insights from the study and we hope that you as a brand owner, seller or content creator will benefit from the knowledge we share.

What can you learn from 8,000 Nordic consumers? Download the report today!

Demographics - 7,783 respondents

Age 18-75 years old, of which over half are 36-55 years
Lives in Sweden, Norway, Finland and Denmark
77 % live in Sweden
55 % live in a large or medium-sized city
67 % are women
97 % have applied for one or more activities at Smartson

Head topics in SCR2021

9 out of 10 enjoy researching
Does the source affect the trust of the review?
Who recommends and how often?
The progress of e-commerce by category
Tips: 3 keys to secure the future of your recommended brand

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